David S.

“Digital Trust”—building authority without the “look at me” cringe | GTM Mechanic for Technical Founders.

Location n/a
Vision Engineex-Yelpex-ADT

I didn't start my career in a Silicon Valley boardroom or a marketing agency. I started in construction and mechanics.

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I spent my days obsessed with how heavy systems operated. If an engine was pushing 800 horsepower but the transmission was slipping, the machine didn't move. It was just making When I transitioned into B2B enterprise sales, I realized the SaaS world had the exact same I kept meeting brilliant technical founders who had built incredible products. They had explosive organic reach and thousands of users. But when it came time to close a six-figure enterprise deal, they stalled out. They were losing to inferior competitors who simply had louder, more 'performative' These founders were frustrated. They were told by marketing gurus to 'post selfies' and 'be vulnerable' on LinkedIn. They hated it. It felt like That’s when I realized: They didn't need a marketing cheerleader. They needed a GTM I built a system that treats market authority like a mechanical delivery system. We don't optimize for viral vanity metrics; we optimize for torque. We use surgical, data-backed alignment to shift their audience from junior developers to enterprise check-writers. We translate their brilliant code into executive Today, I help YC and technical founders engineer digital trust so they can dominate their market—without ever having to post a cringe 'thought leadership' selfie."

Career TimelineNOW → PAST

GTM Index

  1. VISION ENGINEJOB
    1. Digital Authority Eng
      4Y 4M
  2. YELPJOB
    1. Senior Account Strategist,…
      1Y 1M
  3. ADTJOB
    1. Inside Sales Specialist
      10M
  4. FARMERS INSURANCEJOB
    1. Insurance Agent | Producer
      2Y 4M
  5. DAD & SON'S HOME REMODELING AND REPAIRJOB
    1. Founder & General Contract…
      12Y 5M

Time in market 16Y 7MOpen 1Closed 4Stints 5

gtmindex.io/p/davidsritejr

  1. Job: Yelp — Senior Account Strategist, Multi-Location & Service Businesses · 2024-08 – 2025-09
  2. Job: Vision Engine — Digital Authority Engineer | GTM Alignment Strategist · 2022-04 – present
  3. Job: ADT — Inside Sales Specialist · 2023-10 – 2024-08
  4. Job: Dad & Son's Home Remodeling and Repair — Founder & General Contractor Company · 2010-01 – 2022-06
  5. Job: Farmers Insurance — Insurance Agent | Producer · 2021-06 – 2023-10

Skills

Sales NavigatorEnterprise Technology SalesAudience AnalyticsEnterprise Software SalesPipeline AlignmentLinkedInGhostwritingBrandingBranding & IdentityExecutive BrandingLinkedIn MarketingStrategic PositioningB2B MarketingExecutive PositioningGo-to-Market StrategyThought Leadership StrategyInvestor CommunicationsDemand Generation Strategyengineer digital authority systemsDigital Authority Engineering

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