Daniel Barragán

Regional Sales Director | Leading AE, Hunter, SDR & KAM Teams | Enterprise SaaS & Digital GTM across LATAM | AI-Powered Revenue Growth | MBA

Mensajeros Urbanosex-Taxflow, Incex-ABC INGENIERIA Y REPRESENTACIONES S.A.S

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Hi! I build revenue engines for technology businesses across Latin America and the US.

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I'm currently Regional Sales Director at Mensajeros Urbanos, a last-mile logistics and SaaS platform, reporting to the CEO. I lead multi-layer commercial teams — Enterprise Account Executives, Hunters, SDRs, and Key Account Managers — serving 35,000+ B2B and B2C clients across 18 cities, with operations in Colombia and Mexico and SaaS clients across LATAM, generating USD $15M+ ARR. I own the go-to-market strategy end to end: revenue forecasting, sales activity reporting, territory design, and quota setting. Under this model, the business unit reached positive EBITDA, and I recently launched the company's SaaS line, defining its pricing and go-to-market from scratch. I'm passionate about building predictable revenue systems: structured playbooks, pipeline governance on CRM, and an AI-first stack (Apify, Claude, Apollo, n8n) that automates enrichment, scoring, and prospecting so the team performs at 30x. Before this, I built a commercial operation from zero to USD 2M in net-new revenue as employee #4 at a B2B industrial technology company. Beyond the day job: founding team member and Head of Sales at Soy Startup Latam, where I led go-to-market strategy across 7+ LATAM countries, including Central America, and trained 2,000+ founders and sales professionals. Speaker at GoFest (Colombia Tech Week 2023–2024) and host of two podcasts on entrepreneurship, B2B sales, and digital commerce — both in my Featured section. I believe great ideas are everywhere; fast, consistent execution is what separates the companies that actually grow. Chemical engineer by training, MBA (CESA), bilingual (Spanish/English). Where I add the most value: Sales Director | VP of Sales | Head of Revenue | Regional Sales Leadership | B2B Enterprise SaaS | Go-to-Market Strategy | LATAM. If we share common interests, we're just one message away!