Corey Carrico

Growth Marketing | GTM Strategy & Transformation, Partner Ecosystems and High-Growth Team Leadership | Product Marketing | Field Marketing | Cross Departmental GTM | Sales Enablement

Location n/a
Hydra Hostex-CDW

I transform complex GTM Strategies into Scalable Revenue EnginesI’m a data-driven growth marketing executive who has built multiple teams, processes and the tech stack to enable a $700M pipeline with 28% conversion annually.

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I combine product marketing messaging and narrative expertise with the operational rigor of demand generation and campaign management plus the relationship dynamics of field and partner marketing. Executive Core Competencies:Scale & Leadership: Proven track record of building and leading high-performance, cross-functional teams (50+ headcount) across regions including Product Marketing, Field Marketing, Content Strategy, Sales Enablement, and Lead Generation. Revenue Operations: Expert at aligning Marketing with Sales and Product to accelerate the buyer journey and maximize LTV. Ecosystem & Partner Strategy: Secured $92M in partner funding (MDF) and built world-class channel marketing Product Marketing: Transformed to a client outcome focused GTM that turned technical complexity into compelling narratives that drove category I am a firm believer that the best marketing organizations are built on a foundation of data, empathy for the customer, and a relentless focus on the bottom line. Whether launching a new product or scaling within an existing category, my mission is to drive sustainable and predictable growth. I position outcomes derived from complex technology ecosystem solutions- professional & managed services combined with hardware and software. Solution areas include Agentic AI & AI infrastructure, cybersecurity, cloud- SaaS/IaaS, mobile wireless, hybrid infrastructure, data, workplace modernization, and business transformation portfolios. I tailor ABM marketing strategy for clients across segments from small businesses to global enterprises, and across industries including healthcare, nonprofit, financial services, retail, education, and government. I have led through major transitions, whether it’s rapid growth, shifting from public to private and back to public again, or evolving from transactional offerings to full-fledged solutions and services.

Career TimelineNOW → PAST

GTM Index

  1. HYDRA HOSTJOB
    1. Head of Mktg
      5M
  2. TRAJECTORY GTM STRATEGYJOB
    1. Principal PMM Consultant
      1Y 1M
  3. CDWJOB
    1. Dir of Growth Mktg and Con…
      1Y 7M
    2. Dir of GTM & Field Mktg (2…
      7Y 8M
    3. Sr. Mgr of PMM- Solutions…
      7Y 4M
    4. Mgr Sales Enablement & Rev…
      3Y
    5. Early Roles- Sales, Presal…
      7Y 4M

Time in market 28YOpen 2Closed 5Stints 7

gtmindex.io/p/corey-carrico

  1. Job: CDW — Early Roles- Sales, Presales Engineer, Technical Trainer, Supv. Sales Incentives · 1998-08 – 2005-12
  2. Job: Hydra Host — Head of Marketing · 2026-03 – present
  3. Job: CDW — Director of GTM & Field Marketing (2021-2023) | Sr. Mgr (2016-2021) · 2016-04 – 2023-12
  4. Job: Trajectory GTM Strategy — Principal Product Marketing Consultant · 2025-07 – present
  5. Job: CDW — Director of Growth Marketing and Content Strategy (w/ Product Marketing responsibilities) · 2023-12 – 2025-07
  6. Job: CDW — Manager Sales Enablement & RevOps · 2005-12 – 2008-12
  7. Job: CDW — Sr. Mgr of Product Marketing- Solutions (2013-2016) | Manager (2008-2013) · 2008-12 – 2016-04

Skills

Product MarketingMarketing StrategyGo-to-Market StrategyBuyer JourneyProduct Lifecycle MarketingMarket ResearchCompetitive IntelligenceProduct Led GrowthProduct LaunchNarrativePricing and PackagingInformation TechnologyHealthcare IndustryRetailSmall Business MarketingGenerative AI for MarketingStorytellingAgency Relationship ManagementB2B SaaSArtificial Intelligence (AI)

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