Christopher V.

Your channel looks “engaged” on the dashboard but won’t produce on the P&L. I fix that. | Fractional Partner Sales Leader | $40M+ partner-sourced ARR • 51% win rate

Bitsolex-Tehama Technologiesex-SADA, An Insight company

“

Channel doesn't fail because partners are lazy. It fails because the motion isn't built for them to win.

More

I've spent 25 years fixing that. WHAT I DO: I build channel sales engines that outperform direct teams. Tier design. Deal registration. Co-sell cadence. MDF governance. Marketplace execution. Partner enablement. Attribution you can trust. The full operating system, not a slide deck. WHAT THAT'S PRODUCED: ▸ $40M+ closed partner-sourced ARR (closed — not pipeline) ▸ $380M+ partner-influenced pipeline across HPE, Apple, SnapLogic, SADA, Resilio ▸ 51% SAO→close on partner-led deals — 9 points above direct ▸ Marketplace mix 8% → 23% at SnapLogic via private-offer execution ▸ MDF ROI 2:1 → 1:1 in 12 months at Resilio ▸ Partner-led ACV $300K → 2M ▸ Services attach 8% → 22% via packaging + comp redesign WHERE I'M STRONGEST: Turnarounds. Stalled channel programs. Partners that look "engaged" on the dashboard but don't produce on the P&L. Pipeline that converts at 28% when it should convert at 50%. If the top of your channel funnel works but bookings don't follow, that's my zone. HOW I WORK: CRM/PRM instrumentation first. Attribution (sourced vs. influenced) second. Operating cadence third. Comp design fourth. Partner scorecards fifth. The playbook is boring. And it works. HOW TO WORK WITH ME: At Foresight GTM, I work with Series B–D B2B SaaS and the funds backing them. Three ways in: → Channel Attribution Audit — 2 weeks, fixed fee. I separate the sourced from the influenced and hand you the real number. Fee credited if you move forward. → Channel Turnaround — 90–180 days. Rebuild tiering, deal reg, MDF governance, forecast cadence. Priced to the outcome. → Fractional Head of Partner Sales, monthly. I run the motion until your number is repeatable. Portfolio leaders: I run the Audit across your portcos. One engagement, whole portfolio. Start here → book 15 min → google/4KhqJ8Ao8zMdrANj8 Speaker: Google NEXT • AWS re:Invent • Snowflake Summit • Microsoft Inspire. MIT Sloan Exec Ed — Platform Strategy, AI & Data Governance.