Christina Richards

Fractional COO CRO CMO | Building AI Demand Gen Engines that grow pipeline for B2B SaaS companies. | AI | SaaS | Supply Chain | Legal Tech | 20+ Years | Author | Speaker | Artificial Intelligence & Technology Futurist

Location n/a
The CMO Plusex-NEC Corporationex-Urban Design Partners

Cutting-Edge Technology has always been my thing - ever since I was a kid watching F-14 Tomcats fly over my hometown of Virginia Beach, VA, I knew thats where my future would be.

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Fast-forward to today, and I am a proven C-suite executive with experience in all aspects of go-to-market strategy & tech development lifecycle, spanning engineering, product, marketing, sales, and operations. If you need a leader with over 20 years of success leading B2B marketing and go-to-market strategy in the tech industry (SaaS, AI, Cloud, software, IoT, telecom), call me first. Proven track record of: • Building & Scaling high-performing marketing and sales teams within rapid-growth startups and Fortune 500 companies. • Developing & Implementing strategic go-to-market plans that deliver significant revenue growth. • Driving Demand Generation through data-driven, multi-channel strategies (programmatic advertising, paid social, emerging digital platforms). • Maximizing ROI and optimizing campaigns in competitive, global markets. • Translating complex concepts into actionable marketing execution integrated across channels. Skills, Expertise, and Industries: SaaS • AI/ML • Marketing Strategy • Go To Market Strategy • Product Marketing • Product Launch • Sales Enablement • Business Development • Lead Generation • Demand Generation • Strategic Planning • Corporate Positioning • Branding • Website • Growth Hacking • International Expansion • Vertical Marketing • Wireless • Telecommunications • Free-Space Optics • Strategic Alliances • Channel Partners • Relationship Management • PR • Social Media • Competitive Strategy • Visionary Marketing • B2B Marketing • ABM Marketing • Artificial Intelligence • Machine Learning • Growth Strategy • Customer Experience • Web Conversion • Global Communications • Team Leadership • Team Development • Ecommerce • Market Segmentation • ICP Targeting • Digital Advertising • Executive Spokesperson • Brand Awareness • Value Proposition • Portfolio Expansion • SEO • SEM • Public Relations • Agile Marketing • Product Led Growth • Subscription-Based Business Models • Business Development Representatives BDR • Technical Product Management • Wireless • IOT • UCaaS • Infrastructure Management IPM • Applications Performance Management APM • Systems Architecture • Cloud Services • Automotive • GPU • Financial • Legal • High Frequency Trading HFT • Private Equity • Public Company experience • Venture Capital experience • Mergers • Aquisitions • Salesforce CRM • Hubspot marketing automation • ABM Platforms • Agile Marketing

Career TimelineNOW → PAST

GTM Index

  1. FMIJOB
    1. Strategic GTM Advisor
      1Y 7M
  2. GROWPATHJOB
    1. Chief Operating Officer
      1Y 7M
  3. THE CMO PLUSJOB
    1. Founder/CEO
      2Y 7M
  4. TADAJOB
    1. Fractional CMO
      11M
  5. CMOX - THE FRACTIONAL CHIEF MARKETING OFFICER COMPANYJOB
    1. Fractional CMO
      1Y 11M
  6. NEC CORPORATIONJOB
    1. Strategic GTM Advisor
      11M
  7. URBAN DESIGN PARTNERSJOB
    1. Strategic Sales Advisor
      11M
  8. ASTERI AIJOB
    1. Strategic Mktg Advisor
      11M
  9. VIRTANAJOB
    1. Chief Mktg Officer
      2Y 11M
  10. AMAZON WEB SERVICES (AWS)JOB
    1. Mktg Advisor
      11M

Time in market 5Y 7MOpen 3Closed 7Stints 10

gtmindex.io/p/christinarichards1

  1. Job: NEC Corporation — Strategic Go-To-Market Advisor · 2024 – 2024
  2. Job: Urban Design Partners — Strategic Sales Advisor · 2024 – 2024
  3. Job: Virtana Corp. — Chief Marketing Officer · 2021 – 2023
  4. Job: TADA — Fractional CMO · 2025 – 2025
  5. Job: FMI — Strategic Go-To-Market Advisor · 2025 – present
  6. Job: Amazon Web Services (AWS) — Marketing Advisor · 2023 – 2023
  7. Job: GrowPath — Chief Operating Officer · 2025 – present
  8. Job: Asteri AI — Strategic Marketing Advisor · 2024 – 2024
  9. Job: CMOx - The Fractional Chief Marketing Officer Company — Fractional CMO | Accelerator Member · 2024 – 2025
  10. Job: The CMO Plus — Founder/CEO | Chief Marketing Officer | Full Life-Cycle Strategist · 2024 – present

Skills

SalesforceHubSpotPardotMarketoNew Business DevelopmentBDRLDRagile marketingAccount MarketingNetSuiteSalesforce LightningHubSpot Marketing HubCustomer ExperienceProduct StrategyMarket ResearchCybersecurityGoogle AnalyticsSales EnablementGoogle AdsMarketing AnalyticsSocial Media Marketing

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