Christina Richards
Fractional COO CRO CMO | Building AI Demand Gen Engines that grow pipeline for B2B SaaS companies. | AI | SaaS | Supply Chain | Legal Tech | 20+ Years | Author | Speaker | Artificial Intelligence & Technology Futurist
Cutting-Edge Technology has always been my thing - ever since I was a kid watching F-14 Tomcats fly over my hometown of Virginia Beach, VA, I knew thats where my future would be.
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Fast-forward to today, and I am a proven C-suite executive with experience in all aspects of go-to-market strategy & tech development lifecycle, spanning engineering, product, marketing, sales, and operations. If you need a leader with over 20 years of success leading B2B marketing and go-to-market strategy in the tech industry (SaaS, AI, Cloud, software, IoT, telecom), call me first. Proven track record of: • Building & Scaling high-performing marketing and sales teams within rapid-growth startups and Fortune 500 companies. • Developing & Implementing strategic go-to-market plans that deliver significant revenue growth. • Driving Demand Generation through data-driven, multi-channel strategies (programmatic advertising, paid social, emerging digital platforms). • Maximizing ROI and optimizing campaigns in competitive, global markets. • Translating complex concepts into actionable marketing execution integrated across channels. Skills, Expertise, and Industries: SaaS • AI/ML • Marketing Strategy • Go To Market Strategy • Product Marketing • Product Launch • Sales Enablement • Business Development • Lead Generation • Demand Generation • Strategic Planning • Corporate Positioning • Branding • Website • Growth Hacking • International Expansion • Vertical Marketing • Wireless • Telecommunications • Free-Space Optics • Strategic Alliances • Channel Partners • Relationship Management • PR • Social Media • Competitive Strategy • Visionary Marketing • B2B Marketing • ABM Marketing • Artificial Intelligence • Machine Learning • Growth Strategy • Customer Experience • Web Conversion • Global Communications • Team Leadership • Team Development • Ecommerce • Market Segmentation • ICP Targeting • Digital Advertising • Executive Spokesperson • Brand Awareness • Value Proposition • Portfolio Expansion • SEO • SEM • Public Relations • Agile Marketing • Product Led Growth • Subscription-Based Business Models • Business Development Representatives BDR • Technical Product Management • Wireless • IOT • UCaaS • Infrastructure Management IPM • Applications Performance Management APM • Systems Architecture • Cloud Services • Automotive • GPU • Financial • Legal • High Frequency Trading HFT • Private Equity • Public Company experience • Venture Capital experience • Mergers • Aquisitions • Salesforce CRM • Hubspot marketing automation • ABM Platforms • Agile Marketing
GTM Index
- FMIJOB
- Strategic GTM Advisor1Y 7M
Strategic Go-To-Market Advisor
FMI
- GROWPATHJOB
- Chief Operating Officer1Y 7M
Chief Operating Officer
GrowPath
- THE CMO PLUSJOB
- Founder/CEO2Y 7M
Founder/CEO | Chief Marketing Officer | Full Life-Cycle Strategist
The CMO Plus
- TADAJOB
- Fractional CMO11M
Fractional CMO
TADA
- CMOX - THE FRACTIONAL CHIEF MARKETING OFFICER COMPANYJOB
- Fractional CMO1Y 11M
Fractional CMO | Accelerator Member
CMOx - The Fractional Chief Marketing Officer Company
- NEC CORPORATIONJOB
- Strategic GTM Advisor11M
Strategic Go-To-Market Advisor
NEC Corporation
- URBAN DESIGN PARTNERSJOB
- Strategic Sales Advisor11M
Strategic Sales Advisor
Urban Design Partners
- ASTERI AIJOB
- Strategic Mktg Advisor11M
Strategic Marketing Advisor
Asteri AI
- VIRTANAJOB
- Chief Mktg Officer2Y 11M
Chief Marketing Officer
Virtana Corp.
- AMAZON WEB SERVICES (AWS)JOB
- Mktg Advisor11M
Marketing Advisor
Amazon Web Services (AWS)
- Job: NEC Corporation — Strategic Go-To-Market Advisor · 2024 – 2024
- Job: Urban Design Partners — Strategic Sales Advisor · 2024 – 2024
- Job: Virtana Corp. — Chief Marketing Officer · 2021 – 2023
- Job: TADA — Fractional CMO · 2025 – 2025
- Job: FMI — Strategic Go-To-Market Advisor · 2025 – present
- Job: Amazon Web Services (AWS) — Marketing Advisor · 2023 – 2023
- Job: GrowPath — Chief Operating Officer · 2025 – present
- Job: Asteri AI — Strategic Marketing Advisor · 2024 – 2024
- Job: CMOx - The Fractional Chief Marketing Officer Company — Fractional CMO | Accelerator Member · 2024 – 2025
- Job: The CMO Plus — Founder/CEO | Chief Marketing Officer | Full Life-Cycle Strategist · 2024 – present
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