Christen Cherry

Strategic Partnerships Executive | Turning Vision into Growth, Community, and Outdoor Impact

Black Rhino Manufacturing, Inc.Cex-Cherry Marketing StrategiesSex-Say No 2 Cancer, Yes 2 Life

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I bring a diverse skill set, unmatched enthusiasm, and disciplined execution to purpose-driven organizations built on adventure, innovation, and impact. As Director of Strategic Partnerships at Black Rhino Manufacturing,

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, my mission is to forge strategic relationships that align with our ethos of exploration while driving measurable growth. I work closely with executive leadership, dealers, and partners to translate vision into scalable, revenue-driving strategies. My work spans strategic partnerships, brand and sales architecture, and dealer enablement—ensuring consistent messaging across platforms while improving user experience and accelerating performance. Leveraging expertise in AI-informed strategy, behavioral marketing, and strategic revenue consulting, I help teams align customer journeys with educational, value-based selling models. I’m driven by a passion for the outdoors and work that expands access to adventure. Proud to serve on the NATDA Women in the Trailer Industry (WITI) Committee, where I collaborate with industry leaders to elevate women, strengthen the community, and shape the future of the trailer industry. Selected impact: • Built strategic partnerships raising $11K+ for youth outdoor education • Launched Black Rhino + NASCAR partnership and VIP trackside experience • Contributed to NATDA Innovation Award for the Heaviest Duty Trailer • Designed a dealer-built Custom Dealer Portal driving scalable growth • Delivered 6% revenue growth and expanded into 5 new states Known for collaborative leadership, strategic clarity, and execution that delivers results—always moving forward with the bold, unstoppable spirit of Rhino Nation.