Chris Hession

Marketing Executive | Building High-Performing Teams and Human + AI Operating Systems for Growth | AI, SaaS, GTM Strategy

Operativeex-Intel Corporationex-Dropbox

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What drives me: building high-performing teams, crafting go-to-market strategies that resonate, and creating systems that help organizations operate at their Great marketing isn't just about visibility.

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It's about traction. When the story is clear, the positioning is right, and teams are aligned around a common goal, pipeline grows and deals Throughout my career, I've helped companies navigate major technology transitions, from Autodesk's move to SaaS, to enterprise collaboration at Dropbox, to AI-powered advertising technology at Operative. Along the way, I've built marketing organizations, launched new capabilities, developed market narratives, and partnered closely with product and sales teams to drive Today, as Vice President of Global Marketing at Operative, I'm focused on helping media companies navigate the convergence of advertising, streaming, data, and AI. Most recently, I've led the development of a new way forward for Operative Marketing. We architected and built (what we call) Marketing OS, a human + AI operating model built on specialized agents and integrated with Salesforce and HubSpot. The goal isn't automation for its own sake. It's giving teams the tools, insights, and capacity to move faster, make better decisions, and spend more time on the work that creates I'm passionate about developing talent, simplifying complexity, and turning technology into stories that customers understand and care about.