Cheryl (Townsend) Bakkum

Revenue and GTM Operations leader | Growth-Focused Executive | SaaS | CRM + Analytics Expert | Financial & GTM Strategist | FP&A Senior Leader | MBA

NASCOex-PacifiCare Health Systems (now United Healthcare)ex-KPMG US

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Visionary and results-driven executive with 20+ years of experience accelerating growth, optimizing revenue operations, and transforming sales strategy in fast-paced, customer-centric, and private equity-backed environments.

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I bring a rare combination of financial acumen, sales enablement leadership, and operational excellence—empowering organizations to scale intelligently and profitably. I specialize in: ✅ Building high-performing commercial and analytics teams ✅ Implementing real-time data & CRM tools (Salesforce, Pardot, Power BI) ✅ Designing and executing GTM strategies with measurable impact ✅ Partnering with C-suite and Boards to drive decision-making ✅ Leading cross-functional planning and strategic enablement I thrive in complexity, turning insights into action and building systems that scale. Whether it’s crafting a data-first revenue strategy, redesigning CRM infrastructure, or driving SaaS KPIs to the boardroom—I bring clarity, structure, and results.