Charlotte Keddie

Go-To-Market Research & Outreach Specialist

Discoverooex-Booking.comex-EVENT ADVANTAGE SOLUTIONS LTD

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I love helping people to sell better. I love supporting companies to find new customers and being part of the growth of their business.

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On the other hand, I don't love selling myself so much. I never imagined I would work in sales. In fact, I actively avoided it until I discovered there was a niche for someone like me and a place for my skillset. I realised I was wrong to think you need a big ego and a talent for shouting on the phone. You can succeed by being considered, optimistic and resourceful ). Now I help founders and small teams build outbound email systems from the ground up. That means defining who your ideal customer or investor actually is, shaping messaging that resonates, setting up the data and technical foundations so campaigns don't damage a client's reputation before they've even started, and designing follow up that stays effective over time. Outbound is often broken before the first email is sent, so I focus on the foundations first, whether that's building from scratch or diagnosing where an existing system is breaking down. Online research is an area in which I shine. If it's on the internet, I can find it. Throughout my career (and personal life, if I'm honest) I've been intent on solving problems by finding the best possible solution at the best price. I used this in the events and travel industries, sourcing props on a shoestring budget or finding replacement wedding accommodation on a sold out island. Now that same instinct goes into prospect and investor research. I've identified thousands of customers and hundreds of investors for clients, based on genuine fit and context, rather than broad filters and scraped lists. I believe in cold email that respects the person on the other end. It's targeted and specific rather than generic, compliant with data protection, and built to protect deliverability rather than burn through it. My favourite clients are mission led start ups and creative agencies, though I've had just as much success with SaaS companies, productised services and security firms. If you're not sure where your outbound is breaking down, whether that's targeting, data, deliverability or messaging, feel free to get in touch.