Carl X.

GTM & Growth

Kairoex-RBCex-The Rundown AI

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TL;DR: Finance background, founder experience, content marketing and GTM. Built a 70K+ subscriber audience and $100K ARR business from scratch through organic content.

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A bit more detail: Spent a few years in finance and corporate strategy, then took everything I knew and put it to the test building a content-led B2C business from I take complex things and make them land across GTM, content, growth and ops. And I'm obsessed with how attention translates to revenue, both as theory and practice. In the past 3 years I have done the full range from long-form videos to landing pages, sales decks, and campaign strategy with the results to show for But everything I create starts with a commercial question: what does this need to do for the business? The finance brain never fully turned off, which I think is a good Always happy to connect, especially over anything growth, content or Also I am currently working with a handful of early-stage SaaS founders on content strategy and distribution. If you're building and want to think through how content fits into your GTM motion, feel free to reach 🎯Industry focus: SaaS, e-commerce, fintech, creator economy✍️Writing sample: xyz