Bryan McPhail

VP of Marketing | Growth, Revenue & GTM Leader | Demand Generation • Product Marketing • Brand Strategy | Commercial Transformation • Marketing Operations | 300% Pipeline Growth • 11% Revenue Growth

SSavvy Labex-HSNex-Hoopla Digital

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I lead start-up to enterprise marketing organizations that accelerate revenue, pipeline, and market expansion across SaaS, services, and retail environments (B2B, B2C, and

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 Early FoundationsI began my career co-foundering a multi-media agency serving the automotive engineering industry before moving into enterprise marketing. Along the way, I developed an award-winning online simulation platform that generated 98M in new business and reduced customer time-to-market from weeks to days. In financial services, I launched integrated web marketing programs, managed $6M+ in SEM investment, and led a team to achieve a $1B+ in annual revenue   Enterprise ImpactAt HSN, I led digital and commerce strategy during a major channel shift, developing the customer journey blueprint that shifted revenue mix to 59% digital and scaled digital channels to 73% of total revenue while launching the company’s first BI function. At Sotera Health, I partnered with executives to define a multi-year roadmap, embedded digital strategy into enterprise P&L structures, and supported eight-figure growth initiatives, with an additional $5M+ in incremental annual SQL lift across regulated  As VP of Marketing at Hoopla Digital, I led enterprise brand and growth transformation, modernizing the martech stack, unifying siloed teams, and elevating Marketing to the Executive Team. These initiatives increased engagement 27%, delivered 300% pipeline growth, and contributed to consecutive years of double-digit revenue growth generating multi-million demand  Beyond the RoleI hold an MBA in Marketing and Information Systems and continue advancing in performance, analytics, and AI. I also advise an early-stage start-up within the Amazon marketplace as a fractional marketing executive, applying enterprise marketing discipline within a complex digital retail Notable Highlights:• 27%+ engagement; 11% YoY revenue growth ← brand transformation• 300% pipeline growth ← ABM + GTM + Sales alignment• 2M+ users ← PLG growth system• 11% CAC reduction ← PLG efficiency• 17% win-rate lift ← competitive intel + strategic positioning• 31% contact success improvement ← segmentation + channel optimization• 24% conversion lift ← UI/UX/content optimization + AI/ML integration • 50%+ SOM ← comms + SEO/GEO/AEO• 78% new-to-file acquisition; 3x brand recognition ← thought leadership • Global leadership: Americas, EMEA, LATAM, ANZ, APAC• Regulated environments leadershipContact @: com