Brian Fleming
GTM Marketing Lead, Veloq (Rohlik Group) | B2B Enterprise SaaS | Previously: €2M+ Pipeline, 270% Lead Growth, $15M+ Acquisition | Creator of CMO2GO, an AI-Powered Brand & Marketing Strategy Framework
I've spent the last 15 years doing one thing well: taking complex, hard-to-explain products and concepts and making them clear: to buyers, sales teams, and the
More
I've done this across three full-time Head of Marketing roles in B2B SaaS, a fractional CMO practice, and a co-founded product. The through-line is always the same: find the core problem the product solves, build the strategic foundation around it, then At Box+Dice, I was brought in explicitly to reposition their real estate CRM for a strategic sale. The company was acquired by MRI Software for $15M+. At Planet Crust, I built and ran marketing across three simultaneous brands — Planet Crust, the Corteza open-source platform, and Aire, a freemium no-code layer we co-founded to solve a go-to-market problem. I built a €2M+ qualified pipeline within 15 months, targeting companies from $100M to $10B+ in revenue, with deal sizes ranging from $50K to $1M+. Inbound lead volume grew 270% through SEO and content, and I sustained 5-7% paid conversion rates against a 2-3% industry benchmark. At Aire, we hit 200+ qualified leads per month within four months with zero paid Since leaving Planet Crust, I've built CMO2GO, an AI-powered strategy platform that codifies the methodology I've developed over a decade of this Currently, I'm leading GTM Marketing at Veloq, the B2B technology spin-off of Rohlik Group, built on over a decade of running one of Europe's most advanced online grocery operations. The mission: make Veloq the default consideration for enterprise grocers looking to make e-commerce profitable. That means building the category narrative, running ABM across Western Europe and the US, and supporting high-stakes enterprise deals with the proof and positioning to close I've managed teams of up to eight, run budgets up to €300K/year, and stayed hands-on across creative direction, paid acquisition, SEO, content, and product marketing. I can both build the foundation and run the function.
GTM Index
- VELOQJOB
- GTM Mktg Lead4M
GTM Marketing Lead
Veloq
- STARTUPCMOJOB
- Fractional CMO1Y 3M
Fractional CMO
StartupCMO
- CMO2GOJOB
- Creator1Y
Creator
CMO2GO
- PLANET CRUSTJOB
- Head of Mktg & Strategy3Y 5M
Head of Marketing & Strategy
Planet Crust
- AIREJOB
- Co-Founder, Head of Mktg &…2Y
Co-Founder, Head of Marketing & UX
Aire
- BOX+DICEJOB
- Head of Mktg & Creative2Y 5M
Head of Marketing & Creative
Box+Dice
- ADVERTISING, MARKETING & WEBJOB
- Freelance Mktg Consultant…16Y
Freelance Marketing Consultant & Copywriter
Advertising, Marketing & Web
- Job: Planet Crust — Head of Marketing & Strategy · 2021-08 – 2025-01
- Job: CMO2GO — Creator · 2025-01 – 2026-01
- Job: Box+Dice — Head of Marketing & Creative · 2019-03 – 2021-08
- Job: StartupCMO — Fractional CMO · 2025-01 – 2026-04
- Job: Aire — Co-Founder, Head of Marketing & UX · 2022-12 – 2024-12
- Job: Advertising, Marketing & Web — Freelance Marketing Consultant & Copywriter · 2003-03 – 2019-03
- Job: Veloq — GTM Marketing Lead · 2026-04 – present
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
Google