Brandon Wan

Helping Omni-channel Companies and Professional Firms Grow | Embedded Payments, Agentic Commerce, Customer Acquisitions | Builder and Sailor

Owning.Bizex-Visaex-SharpML

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Payments is one of those things that looks simple from the outside and gets complicated fast once you're inside it. Spent 20 years building payments and commerce products at some of the most recognized names in the industry.

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Launched onboarding flows that doubled activation. Built BNPL products that unlocked nine-figure revenue opportunities. Scaled platforms processing hundreds of billions in volume. Co-founded and bootstrapped two companies along the way. Now running Tradewind, a payments advisory firm helping growth-stage and omnichannel companies get more out of their payment infrastructure. The work spans payments performance, PSP strategy, embedded payment solutions, international expansion, and Agentic Commerce readiness, which is the part nobody is talking about yet but everyone will be soon. The through line across all of it: product thinking, GTM instincts, and a bias toward actually shipping things. Outside of work, find me on the water. Sailor, lifelong learner, occasional speaker, and always up for a good conversation about where payments and commerce are heading. Reach out at com, or book time directly: com/brandonwan/30min