Ashwani Koul

Fractional CRO for Building Product Manufacturers | HVAC, Electrical, Lighting, Plumbing, Controls | Paraflex | GEA MENA / North America | AWE-CORP. | Johnson Controls | 30+ yrs, 5 regions, $200M+ managed |

AWE Corp.ex-KELVION THERMAL SOLUTIONSex-Swifter Fans

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I’ve spent 30 years inside building-product businesses—not advising from the sidelines, but operating within them. Running P&Ls.

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Building commercial teams. Reworking go-to-market strategies. Creating systems across HVAC, electrical, lighting, plumbing, and controls. Across those businesses, I kept seeing the same problem: strong products and capable people, but no operating system connecting market intelligence, sales activity, pricing, pipeline, and execution. Too many critical decisions were being made on instinct because the right information wasn’t available at the right time. That experience led me to build AWE-CORP and ConstructGTM—a go-to-market operating system designed specifically for building-product manufacturers. The objective is simple: turn fragmented commercial activity into a measurable, predictable, repeatable growth engine. Principal-led. Specialist-supported. System-driven. What I've done: •       Transformed Paraflex Lighting from an OEM component supplier into a diversified lighting business, building a 50-rep sales network in six months and implementing an integrated CRM/ERP platform. •       Managed $150M project portfolio as President of GEA Cooling Solutions (Americas) — grew wet cooling revenue from $32M to $51M in one year •       Built GEA Polacel's MENA/India/APAC operation from scratch — €1M to €15M revenue, 33% CAGR, 35% gross margins, team of 25 from day-one solo •       Designed JCI BlueStream's path-to-market strategy — engaged Bechtel, Kiewit, Burns & McDonnell, AECOM, plus 6 major energy companies •       Built Swifter's HVLS business from $0 to 5M at 45% GM — entire value chain from component suppliers to rep network Product categories: HVAC & cooling, electrical distribution, LED lighting & controls, plumbing & flow, engineered structures, industrial fans, power generation, district Regions: Middle East, India, Southeast Asia, Latin America, North I work as a fractional operating partner — embedded enough to execute, independent enough to bring clarity. If you manufacture building products and your commercial engine isn't keeping pace with the competition, let's ✉ com | ☎ +1 (813) 390-4265 | com