Arigue Ossama
GTM & Growth Engineer | Building Lead Engines with Clay, Apollo & Smartlead | Turning Outreach into Revenue
FlapKapI am a Business Development GTM-focused professional with hands-on experience building outbound systems that drive predictable pipeline growth.
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I combine marketing insight, sales operations discipline, and data-driven execution to help B2B teams generate qualified conversations at scale. At iSkala and Inovea, I’ve worked across multiple industries, including SaaS, Tech, Real Estate, Healthcare, and Education, where I developed ICPs, designed personalized cold outreach sequences, and managed full multi-channel campaigns using Clay, Smartlead, and Apollo. My work consistently improves targeting accuracy, boosts open rates to 75%+, raises reply rates to 12–18%, and strengthens domain reputation for long-term outbound success. What I bring to GTM & BD teams: • Clear ICP development and market segmentation • Multi-channel outbound strategy (email + LinkedIn + WhatsApp) • Personalization-based cold email copywriting • Deliverability, domain health, and warm-up management • Clay-powered data enrichment & workflow automation • Campaign reporting, insights, and optimization • Strong client communication and project execution I bridge the gap between marketing and sales by making outbound structured, data-informed, and message-driven. I thrive in roles where I can combine research, creativity, and system building to support predictable growth and strong go-to-market execution. If your team is scaling outbound or looking to improve the quality of its pipeline, I’d love to connect.
GTM Index
- INOVEAJOB
- BD Lead1Y 5M
Business Development Lead
Inovea
- FLAPKAPJOB
- GTM Eng8M
Go-To-Market Engineer
FlapKap
- IAE POITIERSSCHOOL
- Bachelor's degree, Busines…4Y 11M
Bachelor's degree, Business Administration and Management, General
IAE Poitiers
- ISKALA BUSINESS SOLUTIONSJOB
- GTM Eng1Y 8M
Go-To-Market Engineer
iSkala Business Solutions
My Role & Achievements: -Manage and optimize multi-channel outbound campaigns using Smartlead, Clay, and Apollo, improving deliverability and response rates. -Build ideal customer profiles (ICP) for diverse industries (Tech, SaaS, Real Estate, Healthcare, and Education) to ensure high-quality targeting. -Develop and test cold email sequences focused on personalization, tone, and call-to-action optimization. -Collaborate with the team to refine A/B testing strategies. -Lead client communications, ensuring smooth project handover, reporting, and campaign strategy alignment. -Mentor and support new community members in the B2B Accelerator Program, sharing insights on data research, outreach au…
- BLUE HOLDINGJOB
- BD Lead and VR content cre…1Y 4M
Business Development Lead and VR content creator
Blue Holding
• Developed a unique selling proposition that differentiated the company from competitors and attracted new customers. • Conducted market research that led to the expansion of the company's product line into new markets. • Generated leads through a variety of channels, including online marketing, networking, and cold calling. • Prepared and presented proposals to potential clients. • Tracked and and executed marketing budgets. • Scheduled and conducted sales presentations to potential clients. • Project Management and Execution.
- BD Associate and VR conten…1Y 5M
Business Development Associate and VR content creator
Blue Holding
• Responsible for identifying and pursuing new business opportunities. • Conducted market analysis and competitor research to develop a deep understanding of the target market. • Introduced VR training to the company's service offerings, making them the first in the market to provide this innovative solution. • Developed and implemented effective marketing strategies to generate leads and close deals. • Managed the company's website and Developed
- ALEXANDRIA UNIVERSITYSCHOOL
- Bachelor's degree, Busines…4Y 11M
Bachelor's degree, Business Administration and Management, General
Alexandria University
- Job: Blue Holding — Business Development Associate and VR content creator · 2021-12 – 2023-05 · 1y 5mo — • Responsible for identifying and pursuing new business opportunities. • Conducted market analysis and competitor research to develop a deep understanding of the target market. • Introduced VR training to the company's service offerings, making them the first in the market to provide this innovative solution. • Developed and implemented effective marketing strategies to generate leads and close deals. • Managed the company's website and Developed
- Job: Inovea — Business Development Lead · 2025-05 – present · 1y 3mo
- Job: Blue Holding — Business Development Lead and VR content creator · 2023-05 – 2024-09 · 1y 4mo — • Developed a unique selling proposition that differentiated the company from competitors and attracted new customers. • Conducted market research that led to the expansion of the company's product line into new markets. • Generated leads through a variety of channels, including online marketing, networking, and cold calling. • Prepared and presented proposals to potential clients. • Tracked and and executed marketing budgets. • Scheduled and conducted sales presentations to potential clients. • Project Management and Execution.
- Job: iSkala Business Solutions — Go-To-Market Engineer · 2024-06 – 2026-02 · 1y 8mo — My Role & Achievements: -Manage and optimize multi-channel outbound campaigns using Smartlead, Clay, and Apollo, improving deliverability and response rates. -Build ideal customer profiles (ICP) for diverse industries (Tech, SaaS, Real Estate, Healthcare, and Education) to ensure high-quality targeting. -Develop and test cold email sequences focused on personalization, tone, and call-to-action optimization. -Collaborate with the team to refine A/B testing strategies. -Lead client communications, ensuring smooth project handover, reporting, and campaign strategy alignment. -Mentor and support new community members in the B2B Accelerator Program, sharing insights on data research, outreach au…
- Job: FlapKap — Go-To-Market Engineer · 2026-02 – present · 6 mo
- School: IAE Poitiers — Bachelor's degree, Business Administration and Management, General · 2021-11 – present
- School: Alexandria University — Bachelor's degree, Business Administration and Management, General · 2017 – 2021
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