Apoorva Singh

Growth Marketing & GTM Strategy | IIM Calcutta | American Express | Paytm | Aditya Birla Group | Mentor | Guest Speaker

Ample Technologiesex-Rapidoex-Madura Fashion & Lifestyle

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Overseeing the Membership Rewards program at American Express, my focus is on elevating customer engagement through strategic marketing and loyalty initiatives.

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With a solid background in business and data analysis, our team leverages customer insights and competitive intelligence to enhance the value proposition of our services. Our efforts have led to notable improvements in Net Promoter Scores, reflecting a stronger customer relationship and building stronger brand strategy. Our work encompasses P&L management and the forging of strategic partnerships, which are vital in driving the company forward. With more than three years mentoring in the education space, I bring a unique perspective to team collaboration and strategic decision-making. The goal is to ensure American Express remains at the forefront of customer-centric innovation, sustaining growth and loyalty in both the Consumer and Corporate segments. Prior to this, I have worked in Digital, Growth and Product Marketing space across industries - Paytm, Rapido and Aditya Birla Fashion & Retail Limited.