Anthony Bagley

P&L Operator | Strategy, GTM & Brand Experience | Built Walmart’s signage platform — 4,700+ stores | CEO who scaled Walmart AOR $13M→$126M | VM Standards · Events, Experiential, Retail Activation & AI-Powered Measurement

Location n/a
Hallmark Cardsex-New Creature (Walmart Agency-of-Record)ex-Hashku

I read market shifts early — then build the operating discipline to capture

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 For 25+ years that one skill has taken different shapes: a twelve-year rise from Executive Creative Director to CEO of a $126M Walmart agency-of-record, COO of a Walton-backed startup, Fortune 50 consultant, experiential agency GM, and a designer who still builds. People sometimes read that as five careers. It's one job at different altitudes — see what's coming, turn it into a plan, and make thousands of people act on it through strategy, go-to-market engines, retail programs, and  The record: Ran the whole business. ECD → VP Creative → COO → CEO of New Creature, a Walmart agency-of-record — 90+ employees across nine states, $125M P&L. Grew revenue from $13M to $126M and net operating income from 1% to 9%; built Walmart's first signage-management platform across 4,700+ stores ($150M in logistics savings, ~60% share); produced roadshows and showcases for Disney, Microsoft, DreamWorks, Warner Bros, Mattel, and  Advised the biggest tables in retail. Consultant to Walmart, Tyson, and Kellogg's × Microsoft — a private-brand plan projecting $240M–$310M NSV; an esports livestream that beat its monetary goal by 20% and engagement goal by 62%; omni-signage advisory lifting sales ~5% across 500+  Built go-to-market engines from zero. Head of Marketing & GTM at Ox (18 campaigns: +80% customers, +92% revenue; first five enterprise clients to a 4M ARR baseline) and COO of Hashku (Walton-backed: $3M seed at a $20M valuation, revenue +135%, enterprise wins with Clorox, Hershey's, and  Delivered experiences at Tier 1 scale. Adidas Das Days and the MLS All-Star Game (+22% program profitability); the first-ever Hershey's integration in Walmart's Roblox world (5M+ engagements); secure buyer and vendor roadshows for major  Today I advise presidents, owners, and boards on growth strategy, measurable brand experiences, and the operating discipline that turns both into P&L results.

Career TimelineNOW → PAST

GTM Index

  1. HASHKUJOB
    1. COO / GTM & Enablement
      2Y 6M
  2. OXJOB
    1. Head of Mktg & GTM Strategy
      1Y 1M
  3. GLG INSIGHTS / INDEPENDENT ADVISORYJOB
    1. Senior Consultant
      2Y 11M
  4. STARCH CREATIVEJOB
    1. General Mgr
      5M
  5. NEW CREATURE (WALMART AGENCY-OF-RECORD)JOB
    1. Chief Executive Officer
      7Y 1M
    2. Chief Operating Officer
      1Y 1M
    3. VP Creative Services
      3Y 8M
  6. HALLMARK CARDSJOB
    1. Creative Dir, Retail Envio…
      4Y 1M
  7. LYNDA.COMJOB
    1. Senior Software Eng
      2Y 10M

Time in market 27Y 2MOpen 0Closed 9Stints 9

gtmindex.io/p/anthony-bagley

  1. Job: New Creature (Walmart Agency-of-Record) — Chief Operating Officer · 2010-01 – 2011-02
  2. Job: Hashku — COO / Go-to-Market & Enablement · 2023-01 – 2025-07
  3. Job: Hallmark Cards — Creative Director, Retail Enviornment – Visual Standards & Shopper Marketing · 2002-03 – 2006-04
  4. Job: New Creature (Walmart Agency-of-Record) — Chief Executive Officer · 2011-01 – 2018-02
  5. Job: Starch Creative — General Manager / Business Consultant · 2018-05 – 2018-10
  6. Job: Lynda.com — Senior Software Engineer / Ecommerce & Retail Lead · 1999-06 – 2002-04
  7. Job: New Creature (Walmart Agency-of-Record) — Vice President Creative Services · 2006-04 – 2009-12
  8. Job: Ox — Head of Marketing & GTM Strategy · 2021-10 – 2022-11
  9. Job: GLG Insights / Independent Advisory — Senior Consultant — Retail, CPG, Technology, Events & Strategy · 2018-10 – 2021-09

Skills

SalesforceMakeP&L ManagementGo-to-Market StrategyExperiential MarketingCorporate EventsBusiness TransformationIn-Store StrategyRev opsManagement ConsultingSoftware DevelopmentBrand ActivationEvent ProductionSalesforce CPQPackaging DesignVisual MerchandisingShopper MarketingKPI ImplementationStrategic Enterprise ManagementAI & Computer-Vision AnalyticsTeam LeadershipConsumer & Market Insights

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