Anthony Bagley
P&L Operator | Strategy, GTM & Brand Experience | Built Walmart’s signage platform — 4,700+ stores | CEO who scaled Walmart AOR $13M→$126M | VM Standards · Events, Experiential, Retail Activation & AI-Powered Measurement
I read market shifts early — then build the operating discipline to capture
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For 25+ years that one skill has taken different shapes: a twelve-year rise from Executive Creative Director to CEO of a $126M Walmart agency-of-record, COO of a Walton-backed startup, Fortune 50 consultant, experiential agency GM, and a designer who still builds. People sometimes read that as five careers. It's one job at different altitudes — see what's coming, turn it into a plan, and make thousands of people act on it through strategy, go-to-market engines, retail programs, and The record: Ran the whole business. ECD → VP Creative → COO → CEO of New Creature, a Walmart agency-of-record — 90+ employees across nine states, $125M P&L. Grew revenue from $13M to $126M and net operating income from 1% to 9%; built Walmart's first signage-management platform across 4,700+ stores ($150M in logistics savings, ~60% share); produced roadshows and showcases for Disney, Microsoft, DreamWorks, Warner Bros, Mattel, and Advised the biggest tables in retail. Consultant to Walmart, Tyson, and Kellogg's × Microsoft — a private-brand plan projecting $240M–$310M NSV; an esports livestream that beat its monetary goal by 20% and engagement goal by 62%; omni-signage advisory lifting sales ~5% across 500+ Built go-to-market engines from zero. Head of Marketing & GTM at Ox (18 campaigns: +80% customers, +92% revenue; first five enterprise clients to a 4M ARR baseline) and COO of Hashku (Walton-backed: $3M seed at a $20M valuation, revenue +135%, enterprise wins with Clorox, Hershey's, and Delivered experiences at Tier 1 scale. Adidas Das Days and the MLS All-Star Game (+22% program profitability); the first-ever Hershey's integration in Walmart's Roblox world (5M+ engagements); secure buyer and vendor roadshows for major Today I advise presidents, owners, and boards on growth strategy, measurable brand experiences, and the operating discipline that turns both into P&L results.
GTM Index
- HASHKUJOB
- COO / GTM & Enablement2Y 6M
COO / Go-to-Market & Enablement
Hashku
- OXJOB
- Head of Mktg & GTM Strategy1Y 1M
Head of Marketing & GTM Strategy
Ox
- GLG INSIGHTS / INDEPENDENT ADVISORYJOB
- Senior Consultant2Y 11M
Senior Consultant — Retail, CPG, Technology, Events & Strategy
GLG Insights / Independent Advisory
- STARCH CREATIVEJOB
- General Mgr5M
General Manager / Business Consultant
Starch Creative
- NEW CREATURE (WALMART AGENCY-OF-RECORD)JOB
- Chief Executive Officer7Y 1M
Chief Executive Officer
New Creature (Walmart Agency-of-Record)
- Chief Operating Officer1Y 1M
Chief Operating Officer
New Creature (Walmart Agency-of-Record)
- VP Creative Services3Y 8M
Vice President Creative Services
New Creature (Walmart Agency-of-Record)
- HALLMARK CARDSJOB
- Creative Dir, Retail Envio…4Y 1M
Creative Director, Retail Enviornment – Visual Standards & Shopper Marketing
Hallmark Cards
- LYNDA.COMJOB
- Senior Software Eng2Y 10M
Senior Software Engineer / Ecommerce & Retail Lead
Lynda.com
- Job: New Creature (Walmart Agency-of-Record) — Chief Operating Officer · 2010-01 – 2011-02
- Job: Hashku — COO / Go-to-Market & Enablement · 2023-01 – 2025-07
- Job: Hallmark Cards — Creative Director, Retail Enviornment – Visual Standards & Shopper Marketing · 2002-03 – 2006-04
- Job: New Creature (Walmart Agency-of-Record) — Chief Executive Officer · 2011-01 – 2018-02
- Job: Starch Creative — General Manager / Business Consultant · 2018-05 – 2018-10
- Job: Lynda.com — Senior Software Engineer / Ecommerce & Retail Lead · 1999-06 – 2002-04
- Job: New Creature (Walmart Agency-of-Record) — Vice President Creative Services · 2006-04 – 2009-12
- Job: Ox — Head of Marketing & GTM Strategy · 2021-10 – 2022-11
- Job: GLG Insights / Independent Advisory — Senior Consultant — Retail, CPG, Technology, Events & Strategy · 2018-10 – 2021-09
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