Ann Wehren

Marketplace Growth & Partnerships Leader | Ex-VC Backed Founder 250% YoY Growth | Consumer Tech & Retail

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Ann Wehren Consultingex-BCBG Max Azriaex-Schwartz & Benjamin (acq. by Steve Madden)

Marketplace partnerships and growth leader who builds entire growth engines and scales supply across two-sided platforms.

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I design business development strategy and deal execution end-to-end, curate supply using demand data, competitive intelligence, and performance benchmarking; and, architect playbooks to acquire, activate, and retain high-value brands and sellers. Key skill in ensuring balanced marketplace dynamics that drive outsized conversion and AOV. As Founder & CEO of In-Seam, I identified a structural gap in luxury retail and built a new, two-sided marketplace model from zero creating the first infrastructure for brands to leverage and scale external, 1:1 personal selling relationships. I designed the full supply acquisition and retention strategy, operating cadence, and cross-functional execution across product, sales, and operations successfully raising 5M, scaled 250+ brand partnerships, drove 250% YoY growth, and delivered 8X competitor AOV through disciplined supply-demand matching. Prior to that, I spent over a decade in luxury retail building partner ecosystems, scaling categories, and expanding into new markets. I consistently built “businesses within businesses” defining category vision, strengthening competitive positioning, and driving growth from concept through Key Career Wins• Raised 5M from Techstars NYC, funds, + strategic angels; built and scaled a double-sided marketplace and proprietary payments model unlocking a new digital ecosystem in retail. Tripled business each year, scaled to $5M GMV. Owned P&L, board governance, strategic planning & • Solo founder CEO scaled partnerships, product, tech, and team (0 to 12) across eng, product, CX, and sales. Built the operating cadence, KPI frameworks, and cross-functional execution from • Architected the full acquisition pipeline, referral programs, and connector-led growth strategies to sign and activate 250+ brand partnerships and established the largest vetted network of high-value personal stylists in luxury, capturing the top 2% HNW customers who drive 50% of value in luxury. Awards & Recognitions• Fashion Group International Hilldun Business Innovation Rising Star Award 2024• Glossy Luxury and Fashion Awards 2024: Best Marketplace• Featured in WWD, Business of Fashion, Glossy, Crains NY Business, and Puck

Career TimelineNOW → PAST

GTM Index

  1. ANN WEHREN CONSULTINGJOB
    1. Fractional GTM Strategic A…
      5M
    2. Fractional Chief Commercia…
      3Y 4M
  2. IN-SEAMJOB
    1. Founder, CEO
      5Y 10M
  3. TECHSTARSJOB
    1. NYC Accelerator
      3M
  4. FORTY FIVE TENJOB
    1. Buying Dir, Emerging Desig…
      2Y 3M
  5. OPENING CEREMONYJOB
    1. Sales Dir, Accessories
      1Y 1M
  6. LIONESQUE STYLE,JOB
    1. Advisory Board Member
      1Y 11M
  7. SCHWARTZ & BENJAMIN (ACQ. BY STEVE MADDEN)JOB
    1. Sales Mgr, DVF Footwear
      5Y 7M
    2. Account Executive: KORS, M…
      2Y 11M
  8. BCBG MAX AZRIAJOB
    1. Account Executive
      1Y 11M
  9. CYNTHIA STEFFEJOB
    1. Account Executive
      1Y 11M

Time in market 21Y 7MOpen 1Closed 10Stints 11

gtmindex.io/p/ann-wehren-a637445

  1. Job: BCBG Max Azria — Account Executive · 2006 – 2007
  2. Job: Schwartz & Benjamin (acq. by Steve Madden) — Sales Manager, DVF Footwear · 2007-10 – 2013-05
  3. Job: Techstars — NYC Accelerator · 2022-11 – 2023-02
  4. Job: Forty Five Ten — Buying Director, Emerging Designers · 2018-02 – 2020-05
  5. Job: Lionesque Style, Inc — Advisory Board Member · 2012 – 2013
  6. Job: Ann Wehren Consulting — Fractional Chief Commercial Officer · 2014-10 – 2018-02
  7. Job: Ann Wehren Consulting — Fractional GTM Strategic Advisor & Operator · 2026-03 – present
  8. Job: Cynthia Steffe — Account Executive · 2005 – 2006
  9. Job: IN-SEAM — Founder, CEO · 2020-05 – 2026-03
  10. Job: Opening Ceremony — Sales Director, Accessories – OC Collection + Rivieras · 2013-05 – 2014-06
  11. Job: Schwartz & Benjamin (acq. by Steve Madden) — Account Executive: KORS, Michael Kors Collections & Kate Spade Footwear · 2007 – 2009

Skills

FundraisingBoard GovernanceNo-Code DevelopmentRapid PrototypingProduct LaunchSales ProcessRecruitingFinancial ModelingP&L ManagementCustomer NegotiationsInternational SalesMerchandisingRetailE-commerceLeadershipRevenue & Profit GrowthPublic SpeakingBusiness DevelopmentAccount ManagementNegotiation

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