Ann Wehren
Marketplace Growth & Partnerships Leader | Ex-VC Backed Founder 250% YoY Growth | Consumer Tech & Retail
Marketplace partnerships and growth leader who builds entire growth engines and scales supply across two-sided platforms.
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I design business development strategy and deal execution end-to-end, curate supply using demand data, competitive intelligence, and performance benchmarking; and, architect playbooks to acquire, activate, and retain high-value brands and sellers. Key skill in ensuring balanced marketplace dynamics that drive outsized conversion and AOV. As Founder & CEO of In-Seam, I identified a structural gap in luxury retail and built a new, two-sided marketplace model from zero creating the first infrastructure for brands to leverage and scale external, 1:1 personal selling relationships. I designed the full supply acquisition and retention strategy, operating cadence, and cross-functional execution across product, sales, and operations successfully raising 5M, scaled 250+ brand partnerships, drove 250% YoY growth, and delivered 8X competitor AOV through disciplined supply-demand matching. Prior to that, I spent over a decade in luxury retail building partner ecosystems, scaling categories, and expanding into new markets. I consistently built “businesses within businesses” defining category vision, strengthening competitive positioning, and driving growth from concept through Key Career Wins• Raised 5M from Techstars NYC, funds, + strategic angels; built and scaled a double-sided marketplace and proprietary payments model unlocking a new digital ecosystem in retail. Tripled business each year, scaled to $5M GMV. Owned P&L, board governance, strategic planning & • Solo founder CEO scaled partnerships, product, tech, and team (0 to 12) across eng, product, CX, and sales. Built the operating cadence, KPI frameworks, and cross-functional execution from • Architected the full acquisition pipeline, referral programs, and connector-led growth strategies to sign and activate 250+ brand partnerships and established the largest vetted network of high-value personal stylists in luxury, capturing the top 2% HNW customers who drive 50% of value in luxury. Awards & Recognitions• Fashion Group International Hilldun Business Innovation Rising Star Award 2024• Glossy Luxury and Fashion Awards 2024: Best Marketplace• Featured in WWD, Business of Fashion, Glossy, Crains NY Business, and Puck
GTM Index
- ANN WEHREN CONSULTINGJOB
- Fractional GTM Strategic A…5M
Fractional GTM Strategic Advisor & Operator
Ann Wehren Consulting
- Fractional Chief Commercia…3Y 4M
Fractional Chief Commercial Officer
Ann Wehren Consulting
- IN-SEAMJOB
- Founder, CEO5Y 10M
Founder, CEO
IN-SEAM
- TECHSTARSJOB
- NYC Accelerator3M
NYC Accelerator
Techstars
- FORTY FIVE TENJOB
- Buying Dir, Emerging Desig…2Y 3M
Buying Director, Emerging Designers
Forty Five Ten
- OPENING CEREMONYJOB
- Sales Dir, Accessories1Y 1M
Sales Director, Accessories – OC Collection + Rivieras
Opening Ceremony
- LIONESQUE STYLE,JOB
- Advisory Board Member1Y 11M
Advisory Board Member
Lionesque Style, Inc
- SCHWARTZ & BENJAMIN (ACQ. BY STEVE MADDEN)JOB
- Sales Mgr, DVF Footwear5Y 7M
Sales Manager, DVF Footwear
Schwartz & Benjamin (acq. by Steve Madden)
- Account Executive: KORS, M…2Y 11M
Account Executive: KORS, Michael Kors Collections & Kate Spade Footwear
Schwartz & Benjamin (acq. by Steve Madden)
- BCBG MAX AZRIAJOB
- Account Executive1Y 11M
Account Executive
BCBG Max Azria
- CYNTHIA STEFFEJOB
- Account Executive1Y 11M
Account Executive
Cynthia Steffe
- Job: BCBG Max Azria — Account Executive · 2006 – 2007
- Job: Schwartz & Benjamin (acq. by Steve Madden) — Sales Manager, DVF Footwear · 2007-10 – 2013-05
- Job: Techstars — NYC Accelerator · 2022-11 – 2023-02
- Job: Forty Five Ten — Buying Director, Emerging Designers · 2018-02 – 2020-05
- Job: Lionesque Style, Inc — Advisory Board Member · 2012 – 2013
- Job: Ann Wehren Consulting — Fractional Chief Commercial Officer · 2014-10 – 2018-02
- Job: Ann Wehren Consulting — Fractional GTM Strategic Advisor & Operator · 2026-03 – present
- Job: Cynthia Steffe — Account Executive · 2005 – 2006
- Job: IN-SEAM — Founder, CEO · 2020-05 – 2026-03
- Job: Opening Ceremony — Sales Director, Accessories – OC Collection + Rivieras · 2013-05 – 2014-06
- Job: Schwartz & Benjamin (acq. by Steve Madden) — Account Executive: KORS, Michael Kors Collections & Kate Spade Footwear · 2007 – 2009
Skills
Playbooks
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