Andrey Nikitin

Growth & GTM Leader | B2B SaaS | Pipeline • Demand Gen • Product Marketing • Revenue Operations

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I’m a Growth & GTM leader who builds revenue engines for B2B SaaS - with a focus on clarity, collaboration, and measurable outcomes. I love turning complexity into a simple, scalable system that teams understand, believe in, and can execute with

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I bring a mix of strategic thinking and hands-on execution. I enjoy working closely with Product, Marketing, Sales, and RevOps to sharpen ICP & messaging, build demand and outbound programs, and create a predictable pipeline that fuels ARR. My work spans demand generation, lifecycle, outbound/BDR alignment, and product marketing - all tied together through attribution, unit economics, and pipeline forecasting. People I worked with say I bring calm structure, focus, and momentum. I care about alignment, clear ownership, and making data useful for real decisions. I value psychological safety, direct feedback, and creating an environment where good people can do the best work of their careers. Selected Highlights: • Built a full-funnel revenue engine (inbound + outbound + ABM + partner-led), achieving +110% YoY lead growth and improving SQL to Customer conversion from 6% to 24%. • Owned pipeline, CAC/LTV model, and monetisation strategy - increased ARPA 2× (€420 to €950) and improved payback to 4 months. • Partnered with Product & Sales to boost activation and retention through lifecycle and PLG experiments & reduced churn from 0% to 2%. • Supported BDR/SDR teams with playbooks, qualification frameworks, and improved SQL→Opportunity conversion and speed-to-lead. I’m focused on building scalable marketing systems that combine strategic leadership with hands-on execution - driving growth, optimizing unit economics, and aligning marketing with business outcomes. PS: Best strategic ideas come while swimming, cycling, or wandering in the woods. Always happy to chat about work, growth, or the great outdoors.