Andy Du

GTM Data Operations Lead at DigiCert, Inc.

DigiCert, Inc.ex-Symantecex-VeriSign

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- Manage technical aspects of key marketing and sales systems including marketing automation, CRM, and marketing analytics.

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Design and implement the demand funnel process, as well as lead scoring, lead nurturing, and account-based marketing (ABM) programs - Oversee and track effectiveness of marketing campaigns. Optimize spending within and across marketing programs including search, email, events, etc. Advise sales, marketing, and executive teams on how to maximize return on marketing investment - Knowledge of lead scoring, passing and reporting to show results, gaps and areas for optimization. Strong understanding of marketing concepts, including customer purchase-decision models, segmentation, targeting, engagement and satisfaction, and marketing effectiveness. - Hands-on software troubleshooting experience, including the driving and communicating the resolution of issues. Strong project management & communication skills & team building. Extensive knowledge of best practices for sales and marketing operations, automation and workflow processes. Specialties: CRM, Marketing Automation, Lead Generation, Business Analysis, Process Improvement, Email Marketing, Lead Management, Marketing ROI, Technical Documentation, Operations Management, Cross-functional Team Leadship, Integration, Sales Enablement, Direct Marketing.