Andy Heltborg

Product Commercialization Leader | 0→1 Product Launch | Go-To-Market Strategy | Hardware + Software Systems

Lightspeedex-Tektronixex-Biamp Systems

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I specialize in turning complex, technical products into successful market My career has been built around taking products from 0 → 1—from early concept through development and into the market—ensuring they don’t just get built, but actually generate revenue and

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I operate at the intersection of engineering, product, and go-to-market, helping teams translate technical capability into clear customer value and differentiated What I do best: Lead 0→1 product development from idea to launch Define positioning, messaging, and pricing that drives adoption Build go-to-market strategies that align engineering, marketing, and sales Enable sales teams with training, tools, and clear value narratives Translate complex systems into simple, compelling customer stories Results: $17M revenue across 15 products in first year $16M revenue across 5 launches in first year Multiple individual products exceeding $4M in year one My background combines: Electrical Engineering (BS/MS) Product Management & Product Marketing MBA-level business strategy This allows me to go deep with engineering teams while staying focused on market outcomes and business At Lightspeed Technologies, I led the development and launch of the company’s first networked instructional audio platform—expanding the business into software-enabled systems and creating a new product I’m most interested in roles focused on: New product development (0→1) Product commercialization Go-to-market strategy Hardware + software integrated systems