Alex Spurzem
General Manager / Managing Director | Regional Leadership | Media Tech & Data | GTM Strategy | Market Expansion & Scale | ANZ & APAC | Governance & Risk
I am an intrapreneurial Managing Director with a career centered on building and scaling new business lines from the ground up.
More
Most recently, I have established and scaled Samsung Ads in Australia and New Zealand, before expanding our offering into eight countries across Southeast Asia. Prior to this, I helped launch and grow Google’s DoubleClick into a multi-billion-dollar business and Google Marketing Platform. I am highly proactive, focused on where the curve is heading, and not where it already is. I gain energy from operating in high ambiguity and extreme complexity and have excelled in the challenge of building structures that mobilise while providing the flexibility to adjust. In parallel, I build resilient teams that have the collective temperament to adapt and thrive at the intersection of strategy, product and commercial execution. Today, as a leader of teams across three APAC geographies, I am confident in hiring the right people, setting clear direction, and creating the tension between strategy and execution discipline that reinforces success. I believe that the two things that make a business work are strategy and culture, and you have to get both of them right.
GTM Index
- ACES - AIR COMBAT EXPERIENCE SYDNEYJOB
- Dir6Y 5M
Director
ACES - Air Combat Experience Sydney
- SAMSUNG ADSJOB
- Managing Dir, Samsung Ads,…3Y 2M
Managing Director, Samsung Ads, Australia, New Zealand, South-East-Asia
Samsung Ads
- General Mgr, Samsung Ads A…2Y 10M
General Manager, Samsung Ads Australia & New Zealand
Samsung Ads
- GOOGLEJOB
- Head of GTM Strategy & Ope…8M
Head of Go-To-Market Strategy & Operations, Combined Google Measurement, Tech, Data Products, APAC
Google
- Head of GTM Strategy & Ope…1Y
Head of Go-To-Market Strategy & Operations, Platforms & Display Products, APAC
Google
- Head of GTM Strategy, Goog…4Y 9M
Head of Go-To-Market Strategy, Google Marketing Platform, APAC
Google
- Professional Services Lead…1Y 4M
Professional Services Lead, DoubleClick
Google
- Snr. Solutions Consultant,…6M
Snr. Solutions Consultant, Invite Media, Australia
Google
- PHD MEDIA AUSTRALIAJOB
- Head of Search & Performan…2Y 5M
Head of Search & Performance Display
PHD Media Australia
- INTERESTING PTYJOB
- Dir1Y 7M
Director
Interesting Pty Ltd
- HOLLARD INSURANCE PTYJOB
- Online Channel Mgr1Y 2M
Online Channel Manager
Hollard Insurance Pty Ltd
- SUEDDEUTSCHE.DEJOB
- Web Application Eng2Y 2M
Web Application Engineer
sueddeutsche.de GmbH
- Job: sueddeutsche.de GmbH — Web Application Engineer · 2002-10 – 2004-12
- Job: Interesting Pty Ltd — Director · 2007-08 – 2009-03
- Job: Google — Professional Services Lead, DoubleClick · 2012-07 – 2013-11
- Job: Google — Head of Go-To-Market Strategy & Operations, Platforms & Display Products, APAC · 2018-10 – 2019-10
- Job: ACES - Air Combat Experience Sydney — Director · 2020-03 – present
- Job: Google — Head of Go-To-Market Strategy, Google Marketing Platform, APAC · 2013-12 – 2018-09
- Job: Samsung Ads — Managing Director, Samsung Ads, Australia, New Zealand, South-East-Asia · 2023-06 – present
- Job: Hollard Insurance Pty Ltd — Online Channel Manager · 2006-05 – 2007-07
- Job: Samsung Ads — General Manager, Samsung Ads Australia & New Zealand · 2020-07 – 2023-05
- Job: Google — Head of Go-To-Market Strategy & Operations, Combined Google Measurement, Tech, Data Products, APAC · 2019-10 – 2020-06
- Job: Google — Snr. Solutions Consultant, Invite Media, Australia · 2011-12 – 2012-06
- Job: PHD Media Australia — Head of Search & Performance Display · 2009-07 – 2011-12
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.

Anthropic