Alex Spurzem

General Manager / Managing Director | Regional Leadership | Media Tech & Data | GTM Strategy | Market Expansion & Scale | ANZ & APAC | Governance & Risk

Location n/a
ACES - Air Combat Experience Sydneyex-sueddeutsche.de GmbHex-Interesting Pty Ltd

I am an intrapreneurial Managing Director with a career centered on building and scaling new business lines from the ground up.

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Most recently, I have established and scaled Samsung Ads in Australia and New Zealand, before expanding our offering into eight countries across Southeast Asia. Prior to this, I helped launch and grow Google’s DoubleClick into a multi-billion-dollar business and Google Marketing Platform. I am highly proactive, focused on where the curve is heading, and not where it already is. I gain energy from operating in high ambiguity and extreme complexity and have excelled in the challenge of building structures that mobilise while providing the flexibility to adjust. In parallel, I build resilient teams that have the collective temperament to adapt and thrive at the intersection of strategy, product and commercial execution. Today, as a leader of teams across three APAC geographies, I am confident in hiring the right people, setting clear direction, and creating the tension between strategy and execution discipline that reinforces success. I believe that the two things that make a business work are strategy and culture, and you have to get both of them right.

Career TimelineNOW → PAST

GTM Index

  1. ACES - AIR COMBAT EXPERIENCE SYDNEYJOB
    1. Dir
      6Y 5M
  2. SAMSUNG ADSJOB
    1. Managing Dir, Samsung Ads,…
      3Y 2M
    2. General Mgr, Samsung Ads A…
      2Y 10M
  3. GOOGLEJOB
    1. Head of GTM Strategy & Ope…
      8M
    2. Head of GTM Strategy & Ope…
      1Y
    3. Head of GTM Strategy, Goog…
      4Y 9M
    4. Professional Services Lead…
      1Y 4M
    5. Snr. Solutions Consultant,…
      6M
  4. PHD MEDIA AUSTRALIAJOB
    1. Head of Search & Performan…
      2Y 5M
  5. INTERESTING PTYJOB
    1. Dir
      1Y 7M
  6. HOLLARD INSURANCE PTYJOB
    1. Online Channel Mgr
      1Y 2M
  7. SUEDDEUTSCHE.DEJOB
    1. Web Application Eng
      2Y 2M

Time in market 23Y 10MOpen 2Closed 10Stints 12

gtmindex.io/p/alexspurzem

  1. Job: sueddeutsche.de GmbH — Web Application Engineer · 2002-10 – 2004-12
  2. Job: Interesting Pty Ltd — Director · 2007-08 – 2009-03
  3. Job: Google — Professional Services Lead, DoubleClick · 2012-07 – 2013-11
  4. Job: Google — Head of Go-To-Market Strategy & Operations, Platforms & Display Products, APAC · 2018-10 – 2019-10
  5. Job: ACES - Air Combat Experience Sydney — Director · 2020-03 – present
  6. Job: Google — Head of Go-To-Market Strategy, Google Marketing Platform, APAC · 2013-12 – 2018-09
  7. Job: Samsung Ads — Managing Director, Samsung Ads, Australia, New Zealand, South-East-Asia · 2023-06 – present
  8. Job: Hollard Insurance Pty Ltd — Online Channel Manager · 2006-05 – 2007-07
  9. Job: Samsung Ads — General Manager, Samsung Ads Australia & New Zealand · 2020-07 – 2023-05
  10. Job: Google — Head of Go-To-Market Strategy & Operations, Combined Google Measurement, Tech, Data Products, APAC · 2019-10 – 2020-06
  11. Job: Google — Snr. Solutions Consultant, Invite Media, Australia · 2011-12 – 2012-06
  12. Job: PHD Media Australia — Head of Search & Performance Display · 2009-07 – 2011-12

Skills

MakeStakeholder EngagementGeneral ManagementBusiness Growth StrategiesBusiness AcumenAsian MarketsStrategic InitiativesBudgetingP&L ManagementOnline AdvertisingTechnology CommercializationSearch AdvertisingSEOMarketing StrategyWeb DevelopmentContent ManagementRevenue & Profit GrowthNegotiationInterdisciplinary CollaborationDigital MarketingMarketing

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