Alexander Meffert

Commercial & Europe GTM Lead @ Egress Pulse AI | AI & Cybersecurity, Strategic Partnerships | Ex-L’Oréal / Duracell / Miba

Egress Pulseex-L'Oréalex-Duracell

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I help turn complex products into clear commercial stories, market-entry strategies and scalable go-to-market systems. My career started in commercial roles across FMCG, retail and industrial B2B, including L’Oréal, Duracell and Miba Industrial Bearings.

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Over time, that evolved into founder-led growth work, sales strategy, business development and now AI-native B2B Since December 2022, I have been applying generative AI, prompt engineering and workflow automation in real client environments through my company Ofsite. What started as growth consulting quickly evolved into building AI-enabled workflows for recruiting, lead generation, campaign execution, customer acquisition and sales processes. Across SMEs, retailers and industrial B2B environments, I used AI-assisted research, structured prompt systems, CRM thinking and automation workflows to help small teams move faster, reduce manual work and create more scalable commercial processes. This practical experience now forms the foundation of my deeper focus on AI, cybersecurity, technical go-to-market and building AI products. I’m currently working with Egress Pulse AI on commercialization, strategic positioning and Europe go-to-market for an AI security platform focused on shadow AI discovery, machine observability and enterprise risk intelligence. The thesis is simple: as AI adoption spreads across companies, much of the activity becomes invisible. Enterprises need a layer that can detect, attribute, prioritize and contextualize AI-related risk — without heavy deployment, endpoint friction or turning governance into surveillance. My focus at Egress Pulse AI covers: Commercialization · Strategic Partnerships · Europe Market Entry · AI Security · Machine Observability · Shadow AI DiscoveryI’m especially interested in the intersection of AI, cybersecurity, workflow intelligence and B2B SaaS. Alongside this, I built a Job Application Copilot as a practical AI workflow artifact. It uses structured prompts, candidate knowledge bases, job matching, application generation, quality control and interview prep to show how AI can support complex human decisions without fully automating them away.