ADWETA .

GTM @Airtel Business || MBA: Marketing & IT, TAPMI Co’24 || (Ex) Senior Member- Alumni Relations Committee (ARC) at TAPMI

Airtel Businessex-Growth Hackers Digitalex-EventGraphia

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Adweta – the absolute is one alone…but my journey has been anything but

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🌟 Exploring the intersections of science, literature, technology, and marketing | GTM Lead – IoT at Airtel Business 📱🔬 From a curious science (PCM) student back in school to a passionate English Honours graduate, and now leading Go-to-Market initiatives for IoT at Airtel Business, my journey has been a tapestry of diverse experiences, continuous learning, and embracing unconventional 🎓 Merit-based selection led me from a Master’s in English Literature to pursuing a double master’s with an MBA in Marketing (Major) and IT (Minor), where I discovered the perfect blend of creativity, strategy, and 📈 With 3+ years in Marketing and Advertising, including a client-facing role at Hakuhodo AdGlobal 360 for esteemed clients like the European Union in India, Maruti Suzuki, Westland Books (Amazon), and Muthoot Finance, I built a strong foundation in strategic planning, brand management, and integrated 🚀 My transition to Airtel Business opened the doors to the world of B2B technology solutions. From managing strategic enterprise accounts as a Key Account Manager to now leading Go-to-Market (GTM) initiatives for IoT across the Small Business and Mid-Market segments nationally, I’ve had the opportunity to drive growth, enable sales teams, collaborate across functions, and help businesses unlock the power of connected 🌍 Internships with P&G, Adidas, and Bata, coupled with a pivotal Product Management internship at Growth Hackers Digital, enriched my understanding of market dynamics, customer behaviour, and product 🏆 As Head Girl at a top NCR school and President of the English Department in college, leadership and communication have always been at the heart of everything I do. Being recognised as Ms. DAV and Ms. All Rounder further reinforced my belief in striving for excellence beyond 🎖️ A National Finalist in B-school case study competitions hosted by prestigious institutions including IIM Trichy, IIM Lucknow, and FMS Delhi, I’ve always enjoyed solving business challenges through strategy, collaboration, and 💡 I believe the most impactful solutions emerge where technology meets storytelling and business strategy. Whether it’s building GTM strategies for emerging technologies, enabling business growth, or creating meaningful customer experiences, I’m driven by curiosity, impact, and continuous Let’s connect, collaborate, and build the future—one innovation at a time! 🚀