Adrian Sanchez

Founder & GTM Lead at VITRA | I build sales engines that generate pipeline from zero | 9+ years in B2B with $5.6M+ attributed revenue | Go-to-Market & Revenue Leadership

VITRA Consultingex-Vive Healthex-Devlane

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I spent nine years building revenue motions for several companies, one layer at a time. Enterprise closing at Astound Digital, selling ConfigureID (SaaS platform) to brands like Jimmy Choo, Puma, and Moncler.

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The full demand-generation engine at Devlane (software staff augmentation). End-to-end full-cycle sales at Signal (physical security After 6M+ in attributed revenue across those years, I realized I'd touched every layer of the go-to-market motion: positioning, demand gen, closing, and the systems underneath. I hadn't just been doing sales, I'd been building the entire motion from scratch, over and over. So I built VITRA to do it for myself: the same revenue architecture I assembled piece by piece, productized and sold as a service. In 9 weeks the engine I built generated $330K in qualified pipeline and counting. Currently installing VITRA's revenue engine for companies looking to generate predictable pipeline.