Adam McLane

GTM Operator and Fractional CMO for VC/PE Portfolio Companies. I replace GTM chaos with one unified growth system — GEO, SEO, CRO, Paid, Lifecycle, Retail Media/Marketplace, Analytics working as one.

Growth Marketing Consultancyex-Happy Floorsex-PR Newswire

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Most PE-backed and founder-led companies don't have a growth problem. They have a fragmentation problem.

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SEO lives with one agency. Paid with another. CRO is on the internal team — when they have bandwidth. Lifecycle is half-built. Analytics produces dashboards nobody trusts. And when the PE sponsor asks what's actually driving pipeline, no one can give a clean answer. That's the problem I fix. I operate as your Fractional CMO + GTM Systems Operator — one person who owns the full growth engine end-to-end. I unify SEO, CRO, paid media, lifecycle, and analytics into a single, measurable system. Then I build the reporting and narrative that makes that system defensible to your board. I've done this at: Cision / Brandwatch — rebuilt demand gen from a fragmented agency model to a unified funnel. Organic MQLs +77% above Q1 target. Demo CVR +87%. Automattic (WordPress) — built GTM architecture across com, WooCommerce, and Jetpack simultaneously. +300% new ARR generated. BarkBox — rebuilt lifecycle infrastructure from scratch. +900% automation efficiency. Acquisition lifecycle revenue +67%. Club Car — led full digital transformation during PE integration. Managed full-funnel redesign and channel unification under PE reporting pressure. I work best when: A new CMO or PE team needs a defensible growth story within 90–180 days Growth has plateaued and the real constraint is system fragmentation, not budget Post-acquisition GTM needs to be rebuilt or consolidated quickly The CMO seat is open and execution can't wait for a full-time hire I'm not an agency. I don't sell channel retainers. I build the system and I make sure you can defend it. com | com