Abdullah Basyoni

Digital Marketing Specialist | Content Strategy · Social Media · Meta Ads | Marketing Operations & Performance-Driven Content

Bayzatex-Nawy Mediaex-المنارة | The Minaret Agency

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Have you ever felt that marketing becomes harder when everything is Scattered

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Scattered Scattered Scattered That’s where I step in to create I’m a Digital Marketing Specialist with 4+ years of experience across content strategy, social media management, campaign planning, creative direction, marketing operations, and media I help brands turn random marketing efforts into structured systems, stronger messaging, and campaigns tied to real business I started in content creation, then expanded into marketing strategy, creative direction, campaign planning, team coordination, and performance-focused execution across Egypt and Gulf I’ve worked with brands across SaaS, e-commerce, F&B, education, real estate, retail, and services — helping them simplify their message, organize content direction, and maintain consistent One of my most valuable recent experiences was with an e-commerce SaaS platform, where marketing is more complex than promoting a standard consumer As part of a two-person media buying team, I co-managed full-funnel Meta campaigns with around EGP 109K in ad spend, generating 3M impressions, 3,275 app installs, and 2,512 completed web registrations over six This became one of my first practical steps into performance marketing, helping me connect content, funnels, targeting, creative direction, tracking, and business objectives — especially in SaaS, where the audience needs education, trust, and a clear reason to Core Specialties:• Content Strategy• Ad Copywriting• Social Media Marketing• Campaign Planning• Creative Direction• Meta Ads Support• Funnel-Based Content Direction• Scriptwriting & Video-First Content• Marketing Operations• KPI Tracking & ReportingCurrently, I’m developing skills in performance marketing, media buying, SEO, analytics, automation, and other advertising Whom I Can Help:• Business owners who need clearer content, stronger messaging, and organized • Startups & SaaS brands that need campaigns built around education, trust, and • Marketing teams that need sharper content direction and smoother • Professionals who want clearer positioning and stronger personal My personal brand is anchored to one core philosophy:From Confusion to Good marketing is not about adding more It is about clarity before execution, systems before chaos, and learning before claiming Reach com