Abhinav Gupta

Took Web3 Products from Zero to 200k Users | GTM & Founding Marketing Leader | Ex-Binance | Advisor

Location n/a
Fere AIex-Defx Labsex-Binance

I've spent the last 6 years building marketing engines for Web3 products that had nothing - no users, no brand, no budget - and turning them into something the market actually cares At Fere AI, I was the first marketing hire.

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I built the brand from scratch, grew the platform to 200k+ registered users, led a $30M+ market cap TGE with zero paid spend, and helped raise two rounds totaling $5M. That's the kind of zero-to-one work I'm wired Before that, I founded Roundtable - a community-driven media brand that scaled to 70k+organic followers, produced 2B+ impressions on Crypto Twitter, and ran GTM for 50+projects across TGE, token sales, and launch I've been in every cycle - ICO era, DeFi summer, NFT madness, meme-coin mania, AIagents. I've run hundreds of experiments. Most failed. The few that worked taught meexactly what moves the needle in Web3 and what Today I work with early-stage founders, CXOs, and protocol teams on:> GTM strategy and narrative design> TGE planning and tokenomics communication> KOL ecosystems and partnership architecture> Community-driven growth and distribution> BD, sales motion, and first-user acquisitionAs a Speaker: I've hosted 100+ conversations on Web3 marketing, GTM, and growth with500k+ lifetime listeners across Crypto Twitter Spaces and industry As a Mentor: I actively work with early-stage founders and junior marketers entering Web3,helping them avoid the mistakes I made across every market As an Advisor: I've advised 10+ Web3 projects on GTM, positioning, and go-to-market execution - from pre-seed to If you're building something in Web3 and need a marketer who's actually done it - not justconsulted on it - let's 📩 com | Telegram: @abhinavcrypto

Career Timeline

GTM Index

  1. FERE AIJOB
    1. Mktg & GTM Lead - Founding…
      2Y 3M
  2. DEFX LABSJOB
    1. Growth & Mktg Advisor
      5M
  3. ROUND TABLE NETWORKJOB
    1. Founder & Host
      2Y 10M
  4. MOBY MEDIAJOB
    1. Social Media Strategist
      1Y 11M
  5. BINANCEJOB
    1. Mktg Operations Intern
      5M
  6. WANDA EXCHANGE WEJOB
    1. Social Media Mktg Specialist
      1Y 3M
  7. FREELANCE - WEB3 CONTENT & GTMJOB
    1. Independent Web3 Content S…
      1Y 1M

Time in market 7Y 3MOpen 1Closed 6Stints 7

gtmindex.io/p/abhinav-gupta-web3

  1. Job: Defx Labs — Growth & Marketing Advisor · 2025-01 – 2025-06
  2. Job: Binance — Marketing Operations Intern · 2022-04 – 2022-09
  3. Job: Wanda Exchange WE — Social Media Marketing Specialist · 2020-07 – 2021-10
  4. Job: Fere AI — Marketing & GTM Lead - Founding Hire · 2024-05 – present
  5. Job: Freelance - Web3 Content & GTM — Independent Web3 Content Specialist · 2019-05 – 2020-06
  6. Job: Moby Media — Social Media Strategist · 2021-03 – 2023-02
  7. Job: Round Table Network — Founder & Host · 2022-02 – 2024-12

Skills

Google AnalyticsSocial Media StrategyGoogle AdsMarketing CommunicationsMarketing OperationsContent ManagementSocial Media AdvertisingMarketing AutomationCopywritingMarketing StrategySocial Media ManagementSearch Engine Optimization (SEO)Project ManagementSearch Engine Marketing (SEM)Google WorkspaceData AnalysisCustomer Relationship Management (CRM)Digital MarketingSocial Media Marketing

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