Marco Strohm Katigbak

About

I architect revenue infrastructure for B2B companies — the automated GTM and RevOps systems that turn outbound, data, and CRM into a single revenue engine. I've spent the last decade on both sides of the Go-To-Market coin. The strategy side first: co-founded Felipe and Sons Barberdashery and scaled it to 5 locations and $1M+ in annual revenue. Founded KAPWA Studio, led integrated marketing for tech startups and e-commerce brands. That's where I learned brand, customer experience, and inbound from the inside out — not as a consultant, but as the operator who had to make the numbers work. The engineering side now: I build the systems that make strategy executable at scale. As a Fractional Architect, I install the machine — and hand you the keys. For one client, the engine I architected has generated $1.08M in pipeline across 4.49M emails sent. For another, 30 simultaneous outbound campaigns running on signal-based triggers. The stack I work in: Clay as the central processing hub, HubSpot as the CRM and source of truth, Instantly for sequencing, and Apollo, Vector, Trigify, and Apify for sourcing and signals. The mechanical specifics matter — but only because the architecture they support compounds. My operating belief: the best systems are human-in-the-loop. AI handles the heavy lifting — data processing, enrichment, classification, the parts that drown teams in manual work. Humans handle the heavy thinking — strategy, relationships, judgment calls. It's not a replacement story. It's a leverage story. I work with founders and growth leaders who want to move from agency dependence to in-sourced intelligence — own the engine, own the data, own the playbook. If you're building infrastructure that needs to outlast the next campaign, the next quarter, or the next agency, let's talk.

Company history

1. 
   SalinaHead of Growth2023-12 – 2025-04 · 1y 4mo
2. 
   TAM AccelerationGTM Consultant2024-10 – 2025-03 · 5 mo
3. 
   TAM AccelerationGTM Engineer2025-03 – 2026-03 · 1y
4. 
   Wemu IncHead of Growth2020-12 – 2023-11 · 2y 11mo
5. 
   Felipe and Sons BarberdasheryCo Founder and Marketing Director2013-07 – 2016-06 · 2y 11mo
6. 
   Globe TelecomEnterprise Sr Account Manager2010-12 – 2013-06 · 2y 6mo
7. 
   KAPWA StudioFounder and Managing Partner2016-07 – 2020-12 · 4y 5mo
8. 
   KinetycaFractional GTM Engineer2025-03 – present · 1y 5mo
9. 
   CMA CGMAssistant Trade Marketing Manager2007-09 – 2010-11 · 3y 2mo
10. 
    PipedreemsGTM and Revops Systems ArchitectRevOps2026-03 – present · 5 mo

Skills

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