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Shruti Subramanian

GTM & Growth

New Delhi, Delhi, Indiauniverse-v1 · gtme
Uplevylex-Emitrrex-One Impression
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About

I'm a marketing manager who's spent the last 7 years figuring out what actually makes B2B content work, not just get published, but rank, convert, and build pipeline. Most of that time has been at Emitrr, a B2B SaaS company, where I've worn almost every marketing hat there is. I started writing blogs, ended up owning the entire organic function, SEO strategy, content operations, email campaigns, ABM, social, podcast, YouTube , and building the team and systems to run it all. Some things I'm proud of: turning an underperforming organic channel into a consistent source of inbound leads, growing a podcast to 10,000+ monthly listeners, producing content that ranked #1 on Google and crossed 1M+ lifetime views, and running ABM campaigns personalised enough to get CMOs to respond directly. I'm also genuinely interested in where search is going, AI Overviews, LLMs, answer engines, and what it means for how B2B brands need to show up in 2026 and beyond. I've been experimenting with this actively, not just reading about it. Outside of organic, I've led email campaigns hitting 80% open rates, built martech stacks from scratch, managed teams of writers and freelancers, and used AI tools to scale content output without scaling headcount. Background: B.Sc. Computer Science + M.A. Psychology + A2 Spanish. The tech brain and the people brain, working together, which turns out to be a useful combination in marketing. Currently open to roles in organic growth, content strategy, and growth marketing at B2B SaaS companies. Always happy to connect.

Company history

  1. EmitrrMarketing Associate2021-01 – 2024-01 · 3y
  2. One ImpressionMarketing Intern2018-10 – 2019-03 · 5 mo
  3. EmitrrGrowth Manager2026-01 – 2026-07 · 6 mo
  4. EmitrrContent Writer2020-10 – 2021-01 · 3 mo
  5. UplevylGTM & Growth | GTM Engineer2026-08 – present · 0 mo
  6. EmitrrSenior Marketer2024-01 – 2026-01 · 2y
  7. 1M1B (1 Million for 1 Billion)Fellow2019-09 – 2020-03 · 6 mo

Skills

Video MarketingGrowth StrategiesGrowth ManagementKeyword ResearchAccount MarketingTechnical WritingEvent ManagementInfluencer MarketingMarketing StrategyEmail MarketingProduct MarketingContent StrategyContent ManagementContent MarketingTeam CollaborationPresentation SkillsMarketingWritingSocial Media Content CreationSearch Engine Optimization (SEO)

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