Sandra Kiryanov
Marketing & GTM Specialist at Calab.ai | Results-Driven Digital Marketer | PPC & Social Media Strategist | Engaging Content Creator
I'm Sandra, a Digital Marketing expert with a genuine passion for transforming data into success stories. Throughout my career, I've gained extensive experience in managing diverse digital campaigns and building content strategies that connect brands with their
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I'm a Marketing & GTM Specialist at ai, where I'm focused on bringing AI solutions to market, strengthening brand presence, and supporting customer growth through impactful marketing My core expertise lies in Paid Per Click (PPC) campaign management, with a strong emphasis on platforms such as Google Ads, Facebook Ads, and TikTok Ads. I pride myself on my ability to analyze performance, optimize campaigns, and ensure maximum Return on Investment (ROI). Alongside this, I excel in crafting engaging User-Generated Content (UGC) and ongoing social media management, leveraging a deep understanding of market trends and Having served as both a Marketing Coordinator and a Client Manager, I know how to plan, execute, and measure end-to-end marketing initiatives, always prioritizing clear communication and defined objectives.
GTM Index
- CALAB.AIJOB
- Mktg & GTM Specialist1M
Marketing & GTM Specialist
Calab.ai
- ISRAELI CENTER ON ADDICTION (ICA) - המרכז הישראלי להתמכרויותJOB
- Social media & content mar…1Y 11M
Social media & content markting coordinator
Israeli Center on Addiction (ICA) - המרכז הישראלי להתמכרויות
-Managed and executed diverse digital marketing campaigns across various channels, including social media, email, and content marketing, to support brand objectives and drive engagement. -Coordinated with internal teams (sales, product, design) to ensure cohesive marketing efforts and timely campaign launches. -Analyzed campaign performance data using tools like Google Analytics, providing actionable insights for optimization and future strategy development. -Assisted in the creation and curation of engaging content for websites, blogs, and social media platforms, ensuring brand voice consistency.
- DOLEAD - DIGITAL MARKETING AGENCYJOB
- Account Mgr11M
Account Manager
DoLead - Digital Marketing Agency
-Successfully managed a portfolio of diverse clients, acting as the primary point of contact and ensuring client satisfaction and retention. -Developed, launched, and optimized high-performing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and TikTok Ads, achieving client KPIs. -Managed monthly advertising budgets of up to [e.g., $X,XXX or specify currency] while consistently maximizing Return on Ad Spend (ROAS) and Return on Investment (ROI). -Conducted in-depth keyword research, audience segmentation, and A/B testing to continuously improve campaign efficiency and lower Cost Per Click (CPC) / Cost Per Lead (CPL). -Provided regular performance reports and str…
- N4S AGENCYJOB
- Web Designer2Y 11M
Web Designer
n4s agency
-Designed and developed custom, responsive websites for diverse clients using open-source platforms like WordPress, leveraging strong understanding of UI/UX principles. -Managed full lifecycle of website projects, from initial client consultation and wireframing to theme customization, plugin integration, and final deployment. -Implemented SEO best practices during website development to ensure optimal search engine visibility and organic traffic generation. -Provided ongoing technical support and maintenance to clients, ensuring website functionality, security, and up-to-date content.
- APPTVJOB
- Ad Operations Specialist1Y 11M
Ad Operations Specialist
appTV
-Managed the end-to-end implementation and trafficking of digital advertising campaigns across various ad networks and platforms, ensuring accurate setup and timely launch. -Monitored campaign delivery and performance daily, identifying and resolving technical issues (e.g., discrepancies, creative errors) to optimize campaign efficiency and budget pacing. -Collaborated closely with media buyers, sales teams, and clients to ensure campaign goals were met and provided technical support for ad creative specifications and tracking.
- Job: Calab.ai — Marketing & GTM Specialist · 2026-07 – present
- Job: Israeli Center on Addiction (ICA) - המרכז הישראלי להתמכרויות — Social media & content markting coordinator · 2024 – 2025 — -Managed and executed diverse digital marketing campaigns across various channels, including social media, email, and content marketing, to support brand objectives and drive engagement. -Coordinated with internal teams (sales, product, design) to ensure cohesive marketing efforts and timely campaign launches. -Analyzed campaign performance data using tools like Google Analytics, providing actionable insights for optimization and future strategy development. -Assisted in the creation and curation of engaging content for websites, blogs, and social media platforms, ensuring brand voice consistency.
- Job: DoLead - Digital Marketing Agency — Account Manager · 2024 – 2024 — -Successfully managed a portfolio of diverse clients, acting as the primary point of contact and ensuring client satisfaction and retention. -Developed, launched, and optimized high-performing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and TikTok Ads, achieving client KPIs. -Managed monthly advertising budgets of up to [e.g., $X,XXX or specify currency] while consistently maximizing Return on Ad Spend (ROAS) and Return on Investment (ROI). -Conducted in-depth keyword research, audience segmentation, and A/B testing to continuously improve campaign efficiency and lower Cost Per Click (CPC) / Cost Per Lead (CPL). -Provided regular performance reports and str…
- Job: n4s agency — Web Designer · 2022 – 2024 — -Designed and developed custom, responsive websites for diverse clients using open-source platforms like WordPress, leveraging strong understanding of UI/UX principles. -Managed full lifecycle of website projects, from initial client consultation and wireframing to theme customization, plugin integration, and final deployment. -Implemented SEO best practices during website development to ensure optimal search engine visibility and organic traffic generation. -Provided ongoing technical support and maintenance to clients, ensuring website functionality, security, and up-to-date content.
- Job: appTV — Ad Operations Specialist · 2021 – 2022 — -Managed the end-to-end implementation and trafficking of digital advertising campaigns across various ad networks and platforms, ensuring accurate setup and timely launch. -Monitored campaign delivery and performance daily, identifying and resolving technical issues (e.g., discrepancies, creative errors) to optimize campaign efficiency and budget pacing. -Collaborated closely with media buyers, sales teams, and clients to ensure campaign goals were met and provided technical support for ad creative specifications and tracking.
- School: The Open University of Israel — Bachelor's degree, Arts and Management
Skills
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