Lynn James

Global Marketing Leader | Driving Growth Through Strategic Partnerships | Leveraging AI & Cloud Innovations (AWS & Azure Certified) | Scaling B2B Tech GTM Across EMEA

TGWSKex-Kaliedoscope Technology Consultingex-Avaya

“

Senior B2B marketing leader with over 20 years' experience building and scaling partner-led go-to-market strategies across complex technology ecosystems.

More

Specialist in channel and partner marketing, with a consistent track record of designing programmes that generate measurable pipeline, deepen partner engagement, and drive commercial performance at EMEA and global scale. Career spans Cisco, Sage, Travelport, and Avaya operating at the intersection of product marketing, indirect channel GTM, and ecosystem orchestration across UCaaS, SaaS, fintech, and regulated industries. Proven expertise in MDF strategy and governance, co-marketing programme architecture, joint value proposition development, and partner enablement across VAR, SI, ISV, distributor, and hyperscaler partner types. Technical competence spans cloud GTM frameworks across AWS, Azure, Microsoft, Salesforce, and Oracle, with strong command of full-funnel campaign design, demand generation for complex B2B solutions, and partner programme lifecycle management from design through to commercial accountability. Equally effective operating in large matrix organisations, cross-functional stakeholder environments, and transformation-stage businesses. Alongside a 20-year technology marketing career, I hold a WSET Level 3 Award in Wines Currently open to senior Partner Marketing, Channel Marketing, and GTM leadership roles across B2B technology.