Rafiu Christiana Chiamaka

GTM Campaign Operations Specialist | Helping B2B Lead Gen & GTM Agencies Keep Outbound Campaigns Running Smoothly.

Location n/a
Upworkex-SkillupImo

Most B2B outbound campaigns do not fail because of bad offers. They fail because the backend is messy, tools break, lead data is poor, and no one is actively managing campaign

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That is where I come I help B2B lead generation, outbound, and GTM agencies manage day-to-day campaign operations so their outreach stays organized and campaigns keep performing while founders focus on strategy and 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐈 𝐡𝐚𝐧𝐝𝐥𝐞:• Build clean, targeted lead lists using LinkedIn Sales Navigator, Apollo, Clay, Apify, and other lead sourcing tools so your campaigns always have quality data to work • Set up and manage outbound campaigns in Instantly, Smartlead, and • Upload leads and campaign copy with proper personalization and deliverability • Monitor campaign performance daily, reduce bounce issues, and spot problems • Handle client onboarding and integration setups, including Slack notifications, outreach tool connections, and automated workflows for faster lead • Create SOPs, and checklists that improve team 𝐑𝐞𝐬𝐮𝐥𝐭𝐬:• Reduced client onboarding time by 75%, from 2 hours to under 30 minutes, by building a reusable Zapier automation workflow• Managed campaign operations across 10+ simultaneous client accounts with consistent performance and zero missed escalations• Built the ClayAgent ICP prompt that filtered a 7,000 lead list down to 5,000 targeted leads, cutting out 2,000 bad-fit contacts before they ever reached a campaign. • Built SOPs and onboarding documentation that standardized how the agency onboards and manages new clients at scaleIf you run a B2B lead generation or outbound agency and need someone reliable to handle campaign operations, send me a message and let’s see how I can support your campaigns.

Career Timeline

GTM Index

  1. UPWORKJOB
    1. GTM Campaign Operations Sp…
      1Y 4M
    2. Virtual Executive Assistant
      3Y 2M
    3. Lead Generation and Data E…
      2Y 10M
  2. SKILLUPIMOJOB
    1. Virtual Assistant Facilita…
      9M

Time in market 3Y 11MOpen 2Closed 2Stints 4

gtmindex.io/p/rafiu-christiana

  1. Job: Upwork — GTM Campaign Operations Specialist | B2B Lead Generation | Instantly · 2025-04 – present
  2. Job: Upwork — Virtual Executive Assistant · 2023-06 – present
  3. Job: Upwork — Lead Generation and Data Entry Specialist · 2022-09 – 2025-07
  4. Job: SkillupImo — Virtual Assistant Facilitator · 2023-06 – 2024-03

Skills

InstantlySmartleadHeyReachZapierApolloClayAirtableOperations ManagementGo-to-Market StrategyWorkflow AutomationCRM AutomationAutomationInterfacesWorkflow ManagementTask ManagementProject CoordinationExecutive AssistanceCapcutNotionUdioCampaign setup and monitoringTeamworkProject Management

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