Prateek Singh Raghav
Associate Field CTO, Automotive | GenAI, Smart Manufacturing and SDV | GTM Strategy, Solutioning and Program Management
I work at the intersection of Automotive GenAI, software-defined vehicles (SDV), and go-to-market execution. I help global teams move faster in solution consulting by turning scattered work into reusable, high-quality assets and connecting regions pursuing similar opportunities.
More
At NTT DATA, I focus on strategic program management for global Automotive GenAI core team: tracking what opportunities are being pursued globally, bringing local and global resources together, and developing reusable content assets so teams don’t reinvent the wheel. Highlights: : • Supported multi‑region pursuits influencing 8‑figure total contract value (TCV) • Contributed to a ~34% team win rate through stronger presales readiness and consistency • Built and structured a presales knowledge base with 170+ success stories and 50+ demos to speed up business case building and improve proposal quality • Developed and maintained client-facing value proposition & commercial narrative (master deck) used by sales teams in customer conversations Earlier, I developed and implemented regulatory complied processes in automotive g. ISO 26262, UNECE R155/156). This experience built strong system thinking, risk awareness, and stakeholder alignment skills. Before NTT DATA, I built my automotive foundation across ETAS and Toyota, which gives me a practical understanding of how automotive software and vehicle engineering translate into real-world execution. I’m exploring opportunities in Strategic Program Management, GTM Strategy, and Product Strategy.
GTM Index
- NTT DATA EUROPE & LATAMJOB
- Associate Field CTO, Autom…1M
Associate Field CTO, Automotive
NTT DATA Europe & Latam
- GenAI GTM and Presales, Gl…2Y 2M
GenAI Go-to-Market and Presales, GlobaI Automotive
NTT DATA Europe & Latam
- Shaped go-to-market strategy and solution positioning for Automotive GenAI offerings across global markets, translating technical capabilities into market-facing value propositions - Developed and standardized modular GTM reference assets to support customer engagement and faster opportunity execution, contributing to a ~34% opportunity win rate across regions - Acted as the solution facing interface between engineering, sales, and delivery teams, aligning scope, priorities, and execution across regions - Led cross-functional programs spanning technology, commercial, and delivery stakeholders to operationalize and scale GenAI offerings across markets
- Senior Business Consultant…3Y 6M
Senior Business Consultant, Automotive
NTT DATA Europe & Latam
- Worked with a British luxury sports car OEM on software update management (SUMS) topics, supporting the integration of UNECE R156 requirements into R&D governance and operating models - Supported cross-functional alignment across engineering, quality, and compliance teams to operationalize software update responsibilities at scale - Acted as an interface between OEM stakeholders and delivery teams, supporting coordination and decision-making across the software update lifecycle
- Business Consultant, Autom…1Y 4M
Business Consultant, Automotive
NTT DATA Europe & Latam
- Worked as Product Owner for cybersecurity and SW update topics (UNECE R155, R156) for a German commercial vehicle OEM, supporting backlog structuring and prioritization in an agile environment - Supported requirements management for functional safety topics in a model-based systems engineering (MBSE) environment, working within a SAFe environment - Coordinated with system, SW, and functional safety stakeholders to translate architecture and system inputs into clear functional and non-functional requirements aligned with ISO 26262 - Gained hands-on experience in large-scale automotive delivery environments, including V-model based development and ASPICE-aligned processes
- ETASJOB
- Product Strategy Intern, C…5M
Product Strategy Intern, Cybersecurity Professional Services
ETAS
- Supported definition of product and GTM strategy for automotive cybersecurity and software update–related professional services - Conducted 15+ customer interviews and market analysis to identify needs, gaps, and potential service offerings, including input on pricing and positioning
- Product Management Student…7M
Product Management Student, Embedded System Hardware (Master Thesis)
ETAS
- Title: “Exploring scaled agile (SAFe®) transformation in large automotive embedded systems provider: Motivation, Challenges and Benefits” - Result: Definition of best practices through self-reflection of the team on identified topics
- Strategic Mktg Intern4M
Strategic Marketing Intern
ETAS
- Supported launch of a product information management platform to consolidate portfolio data and improve internal sales enablement - Conducted competitive benchmarking and market research for automotive technology topics
- TOYOTA KIRLOSKAR MOTORJOB
- Project Mgr, Assembly and…10M
Project Manager, Assembly and Paint Production Engineering and Services
Toyota Kirloskar Motor
- Led a cross-functional team for mild-hybrid vehicles launch project worth €500K. Saved cost by 10% by doing Kaizen and stock optimization - Spearheaded a continuous improvement project worth €80K. Achieved 10% area, 2.5-hour stock, and 1.7 Km logistics/shift reduction
- Project Eng, Assembly Prod…1Y
Project Engineer, Assembly Production Engineering and Services
Toyota Kirloskar Motor
- Project coordinator for the new vehicles launch and continuous improvement projects responsible for project execution, daily stand-ups moderation, vendor management, cross-functional communication and coordination
- VE COMMERCIAL VEHICLES LIMITED (A VOLVO GROUP AND EICHER MOTORS JOINT VENTURE)JOB
- Eng Intern1M
Engineering Intern
VE Commercial Vehicles Limited (A Volvo Group and Eicher Motors Joint Venture)
- Job: NTT DATA Europe & Latam — Associate Field CTO, Automotive · 2026-07 – present
- Job: NTT DATA Europe & Latam — GenAI Go-to-Market and Presales, GlobaI Automotive · 2024-05 – 2026-07 — - Shaped go-to-market strategy and solution positioning for Automotive GenAI offerings across global markets, translating technical capabilities into market-facing value propositions - Developed and standardized modular GTM reference assets to support customer engagement and faster opportunity execution, contributing to a ~34% opportunity win rate across regions - Acted as the solution facing interface between engineering, sales, and delivery teams, aligning scope, priorities, and execution across regions - Led cross-functional programs spanning technology, commercial, and delivery stakeholders to operationalize and scale GenAI offerings across markets
- Job: NTT DATA Europe & Latam — Senior Business Consultant, Automotive · 2023-01 – 2026-07 — - Worked with a British luxury sports car OEM on software update management (SUMS) topics, supporting the integration of UNECE R156 requirements into R&D governance and operating models - Supported cross-functional alignment across engineering, quality, and compliance teams to operationalize software update responsibilities at scale - Acted as an interface between OEM stakeholders and delivery teams, supporting coordination and decision-making across the software update lifecycle
- Job: NTT DATA Europe & Latam — Business Consultant, Automotive · 2021-08 – 2022-12 — - Worked as Product Owner for cybersecurity and SW update topics (UNECE R155, R156) for a German commercial vehicle OEM, supporting backlog structuring and prioritization in an agile environment - Supported requirements management for functional safety topics in a model-based systems engineering (MBSE) environment, working within a SAFe environment - Coordinated with system, SW, and functional safety stakeholders to translate architecture and system inputs into clear functional and non-functional requirements aligned with ISO 26262 - Gained hands-on experience in large-scale automotive delivery environments, including V-model based development and ASPICE-aligned processes
- Job: ETAS — Product Strategy Intern, Cybersecurity Professional Services · 2021-01 – 2021-06 — - Supported definition of product and GTM strategy for automotive cybersecurity and software update–related professional services - Conducted 15+ customer interviews and market analysis to identify needs, gaps, and potential service offerings, including input on pricing and positioning
- Job: ETAS — Product Management Student, Embedded System Hardware (Master Thesis) · 2020-03 – 2020-10 — - Title: “Exploring scaled agile (SAFe®) transformation in large automotive embedded systems provider: Motivation, Challenges and Benefits” - Result: Definition of best practices through self-reflection of the team on identified topics
- Job: ETAS — Strategic Marketing Intern · 2019-05 – 2019-09 — - Supported launch of a product information management platform to consolidate portfolio data and improve internal sales enablement - Conducted competitive benchmarking and market research for automotive technology topics
- Job: Toyota Kirloskar Motor — Project Manager, Assembly and Paint Production Engineering and Services · 2016-09 – 2017-07 — - Led a cross-functional team for mild-hybrid vehicles launch project worth €500K. Saved cost by 10% by doing Kaizen and stock optimization - Spearheaded a continuous improvement project worth €80K. Achieved 10% area, 2.5-hour stock, and 1.7 Km logistics/shift reduction
- Job: Toyota Kirloskar Motor — Project Engineer, Assembly Production Engineering and Services · 2015-09 – 2016-09 — - Project coordinator for the new vehicles launch and continuous improvement projects responsible for project execution, daily stand-ups moderation, vendor management, cross-functional communication and coordination
- Job: VE Commercial Vehicles Limited (A Volvo Group and Eicher Motors Joint Venture) — Engineering Intern · 2014-06 – 2014-07
- School: EBS Universität für Wirtschaft und Recht — Master's degree, Automotive Management
- School: S.P. Jain Institute of Management & Research — Global Management Program, Automotive managment
- School: Shri Dharmasthala Manjunatheshwara College of Engineering and Technology (SDMCET) — Bachelor of Engineering (B.E.), Mechanical Engineering
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Tom BeilM&T @ TUM | Growth & Automation @ Generalmind
GeneralMind
ex-Sona8
- Mohammed Rizwan .Zonal Lead - Emerging Markets, Sales & Marketing @ Tata Motors Passenger Vehicles Limited || Auto Enthusiast || Technophile
Tata Motors
ex-VE Commercial Vehicles Limited (A Volvo Group and Eicher Motors Joint Venture)
- Mohan Yellapantula ☁️VP, Sales & Business Development | Industry GTM Leader – Automotive & Manufacturing | Enterprise AI, Cloud & Digital Transformation | ex-AWS | SDV, ADAS, Connected Mobility & GenAI | P&L, Strategic Alliances & Growth
FPT Software
ex-HERE Technologies
