Pedro Matriciano

Director of Growth Marketing | GTM MacGyver | AI Playmaker | Revenue MarCATing🐱 | Ex-Ceptional (in Cat Herding)

United States6.5k followers

PrecisionPoint

ex-Shelter Training Academy

ex-The Coaching Masters

🧩 𝗠𝗮𝗰𝗚𝘆𝘃𝗲𝗿-𝘀𝘁𝘆𝗹𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗖𝗮𝘁 𝗛𝗲𝗿𝗱𝗶𝗻𝗴.
More
𝗚𝗧𝗠 𝗖𝗵𝗮𝗼𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁. That’s my day job, and honestly, my happy place. I’ve spent 15+ years turning paperclips, gum, curiosity, AI, and caffeine into scalable marketing machines. Whether it’s building a growth engine from scratch, wrangling ten tools that refuse to talk to each other, or debugging a rogue Zap at 2 AM, I find the fun in the friction. I call it MacGyver-style GTM: scrappy, strategic, and impossible to kill. I value perseverance over flamboyance, strategy over spectacle, and teams that can laugh while they’re shipping. Because if you can’t laugh while debugging the same workflow for the fifteenth time… what are we even doing here? I’m allergic to made-up marketing acronyms (MUMAs), vanity metrics, and meetings that could’ve been an automation. I believe work should be fun, and colleagues should be mates. Serious outcomes, not serious faces. Also: I’m a certified 𝘔𝘢𝘴𝘵𝘦𝘳 𝘰𝘧 𝘊𝘢𝘵 𝘏𝘦𝘳𝘥𝘪𝘯𝘨: both the literal kind (DM me for cat pics) and the metaphorical one (cross-functional teams armed with optimism and coffee☕). 📊 𝗧𝗵𝗲 𝗦𝘁𝘂𝗳𝗳 𝗳𝗼𝗿 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿𝘀 (𝗮𝗻𝗱 𝗕𝗼𝘁𝘀) 🔹15+ years as a growth marketing leader, blending creativity, data, and strategy. 🔹12+ years leading and mentoring teams across marketing, ops, and growth. 🔹5+ years in SaaS and Tech, building scalable inbound and demand-gen engines. 🔹Global experience across NA, EMEA, LATAM, and APAC: from zero to repeatable, predictable revenue. 🔹Marketing Director (and often de facto VP) fluent in startup and scale-up chaos. 🔹Master of paid ads since it was called AdWords. 🔹Data nerd: GA4, conversion optimization, dashboards, and spreadsheets that actually tell a story. 🔹Skilled in AI, RevOps, and CRM orchestration that actually work. 🔹Passionate about high-performing team culture: making work fun, goals clear, and results real. 🔹Equal parts marketer, technologist, and coach, driven by curiosity and results. 🔹Still think “automation” is just a fancy word for less human suffering. 🎯 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Growth Marketing Demand Generation Revenue Marketing Go-to-Market Strategy (GTM) Executive Leadership Pipeline Velocity Optimization Data Analysis Revenue Operations (RevOps) AI Workflow Development Marketing Ops & CRM Automation Event Strategy & Execution Performance Marketing Product Marketing Account-Based Marketing (ABM) Search Strategy (SEM & SEO) Paid Media Strategy Inbound Marketing Engines Lifecycle & Journey Design

LinkedIn Browse people

Claim profile

Career Timeline

JobSchool

GTM Index

CASHMEREJOB
1. GTM & Mktg Lead (Fractional)
  1Y 1M
PRECISIONPOINTJOB
1. Mktg Ops Consultant
  6M
GETABSTRACTJOB
1. Fractional Dir of PMM (AI…
  6M
BOOKCLUBJOB
1. Dir of Growth Mktg
  1Y 11M
LINGO LIVEJOB
1. Dir of Demand Generation
  1Y 10M
THE COACHING MASTERSJOB
1. Performance Mktg Consultant
  1Y
SHELTER TRAINING ACADEMYJOB
1. Dir of Growth
  1Y 5M
2. Growth Mktg Mgr
  4Y 11M
3. Inbound Mktg Specialist
  1Y 7M
MVP WORDSJOB
1. Founder & Head of Revenue…
  5Y 9M
NICEPHOTOSJOB
1. Performance Mktg Specialist
  8M
IMARKETING SOLUTIONS AUSTRALIAJOB
1. Growth Mktg Consultant
  4Y 4M

Job: Shelter Training Academy — Inbound Marketing Specialist · 2013-06 – 2015-01 — Hired as a full-time consultant to lead SEO, SEM, and social media marketing efforts to drive B2B client acquisition for in-person training programs. Focused on increasing visibility, optimizing paid and organic search strategies, and improving digital engagement to attract businesses and professionals. Shelter is a training center specializing in Safety and Security courses for the oil & gas and maritime industries.
Job: The Coaching Masters — Performance Marketing Consultant · 2021-05 – 2022-05 — Managed and optimized Google Ads campaigns to drive customer acquisition and maximize ROI in UK and EMEA markets, refining paid media strategies and improving campaign performance. Hired as a consultant to enhance lead generation and conversion rates through targeted ad optimizations. The Coaching Masters is an online training community for coaches in the worldwide, offering B2C coaching programs.
Job: Shelter Training Academy — Growth Marketing Manager · 2015-01 – 2019-12 — Promoted to Growth Marketing Manager to establish and expand Shelter’s marketing department, leading a team of five employees and multiple contractors. Oversaw the development of new marketing channels, optimized existing strategies, and implemented scalable processes to drive student enrollment and brand awareness. Focused on diversifying marketing efforts and integrating multi-channel campaigns to support growth, expanding into B2C while maintaining B2B operations.
Job: MVP Words — Founder & Head of Revenue Marketing · 2015-03 – 2020-12 — Co-founded MVP Words and led all marketing and strategic initiatives as Head of Marketing and Strategy. Worked alongside four other founders to establish the company as a B2B translation and localization provider targeting a global market. Developed and executed marketing strategies to drive brand positioning, client acquisition, and international expansion.
Job: Shelter Training Academy — Director of Growth · 2019-12 – 2021-05 — Appointed as Head of Growth to lead Shelter’s digital transformation, shifting from a traditional in-person training model to a nationwide B2C e-learning platform. Oversaw the integration of multiple departments, including sales, product, and development, fostering cross-collaboration to create a unified growth strategy. Focused on scaling digital operations, expanding market reach in LATAM, and positioning the company for sustainable growth in EdTech.
Job: Lingo Live — Director of Demand Generation · 2021-06 – 2023-04 — Hired as the first marketer after a marketing hiatus to revitalize and scale Lingo Live’s B2B marketing efforts in NA market with a fresh, resourceful, and ROI-focused approach. Tasked with driving pipeline growth, optimizing demand generation, and leveraging expertise in Marketo and Salesforce to enhance marketing automation and sales alignment. Partnered with L&D leaders globally to position Lingo Live’s one-on-one coaching programs as the go-to solution for leadership and language development.
Job: Cashmere — GTM & Marketing Lead (Fractional) · 2025-07 – present — Brought in to support go-to-market and product marketing as Cashmere builds the data and reporting infrastructure that allows publishers to control how their IP is used in AI applications. I work across GTM strategy, growth marketing, and partnerships, shaping positioning and commercial narratives as the platform scales publisher adoption.
Job: PrecisionPoint — Marketing Ops Consultant · 2026-02 – present
Job: BookClub — Director of Growth Marketing · 2023-04 – 2025-03 — Brought in after its pivot to B2B SaaS as the first marketing hire to own the marketing department and scale growth marketing operations. Developed and executed multi-channel campaigns—including events, paid ads, email marketing, and partnerships—to drive revenue in the corporate learning space and position BookClub as the go-to platform for transforming books into interactive learning experiences for teams.
Job: Nicephotos — Performance Marketing Specialist · 2012-09 – 2013-05 — Hired as a consultant to manage Google Ads and paid media campaigns for Nicephotos, a B2C brand specializing in personalized photo products such as photobooks, mugs, magnets, and invitations. Focused on optimizing ad performance and scaling digital acquisition to drive online sales of physical products. Nicephotos has served over 2 million customers with innovative and accessible photo printing solutions.
Job: getAbstract — Fractional Director of Product Marketing (AI Initiative) · 2025-04 – 2025-10 — Serving as a fractional director to support CEO and leadership in shaping product marketing for an early-stage AI solution. Led work across positioning, buyer narrative, and product-market fit strategy, including customer validation, onboarding content, asset redevelopment, and internal enablement. Focused on building early-stage infrastructure and commercial readiness to support a shift to a new enterprise persona and lay the groundwork for future GTM, ABM, and scalable growth initiatives.
Job: iMarketing Solutions Australia — Growth Marketing Consultant · 2008-04 – 2012-08 — Operated as a Marketing Consultant for various agencies and enterprise companies, acting as their digital marketing arm with a focus on SEO and SEM. Led a team of five to execute search strategies, optimize campaign performance, and drive online visibility for clients. Managed digital marketing initiatives to enhance traffic, lead generation, and overall business growth.
School: Product Marketing Alliance — Product Marketing Certified, Product Marketing
School: University of Sydney — Bachelor of Commerce (B.Com.), Accounting and Finance
School: Pontifícia Universidade Católica do Rio de Janeiro — Marketing Management Training Program (Post-Grad), Marketing/Marketing Management, General
School: The British School, Rio de Janeiro — International Baccalaureate, High School

Skills

n8nAccount MarketingGrowth MarketingDemand GenerationGo-to-Market StrategyExecutive LeadershipRevenue MarketingPerformance MarketingSales EnablementSearch Engine TechnologyGenerative AI ToolsGenerative AIAI PromptingPrompt EngineeringInbound MarketingMarketing StrategyMarketing AutomationEvent ManagementArtificial Intelligence for BusinessData Analysis

Playbooks

No playbooks indexed for this profile yet.

Pedro Matriciano

Skills

Playbooks

More GTM Engineers