Patricia Garcia Viceiro

Marketing & Branding Strategy | GTM Engineer | AI-Driven Growth

Montevideo, Montevideo, Uruguaygtme · universe-v1
TalentXM (Formerly BlockTXM Inc)ex-Calling Groupex-Alorica Philippines, Inc.

About

Hi, I'm Patricia! A GTM and marketing professional with experience driving B2B growth through content strategy, lead generation, and AI-assisted marketing tools. Currently working as a GTM Engineer, supporting go-to-market initiatives including pipeline development, marketing operations, and performance-driven content. With a background in Industrial Design that brings a strong user-centered and creative problem-solving approach to marketing, I combine analytical thinking with creative execution to design messaging, campaigns, and marketing systems that drive engagement and growth as some of my key achivements show:• Achieved 10.6% LinkedIn engagement rate on B2B content, significantly outperforming industry benchmark of ~2%. • Generated 13,000+ impressions and 20.8% engagement rate managing LinkedIn strategy for a niche corporate account. • Produced high-performing content driving 1,000+ impressions per post, supporting lead generation and audience growth. • Led the launch of a company website, including structure, content, and SEO optimization

Company history

  1. TalentXM (Formerly BlockTXM Inc)GTM AI Engineer2026-03 – present · 5 mo
  2. Calling GroupMarketing Assistant2025-12 – 2026-05 · 5 mo
  3. Alorica Philippines, Inc.Bilingual Customer Service Representative2024-12 – 2025-05 · 5 mo
  4. TalentXM (Formerly BlockTXM Inc)Social Media and Marketing Intern2025-12 – 2026-03 · 3 mo

Skills

automationTeam ManagementDigital CopywritingOnline Content CreationZoho CRMSocial Media AdvertisingSales and MarketingClient RelationsGraphic DesignCreative WritingCopywritingSEO CopywritingAffinity DesignerCanvaSocial MediaCustomer Relationship Management (CRM)Social Media MarketingFigma (Software)Adobe PhotoshopAdobe Illustrator

No playbooks indexed for this profile yet.