Nikhil Prasad
GTM Engineer at Lead Catalyst | Scaling B2B Companies with Qualified Leads on Demand with a Pay-for-Performance Model
About
At Lead Catalyst, we help B2B companies turn their broken GTM motion into a predictable, scalable revenue engine. As a GTM Engineer, I work directly with our clients to build the entire system - from ICP development and outbound infrastructure to RevOps workflows and AI-powered automation. Most B2B companies we talk to are stuck in the same cycle - spending on ads with no clear ICP, hiring SDRs before any process exists, over-relying on referrals and events, and ending every quarter wondering why pipeline never matches the effort. The problem isn't effort. It's infrastructure. Here's what we build: → GTM Strategy & ICP Development: Define who to target, what to say, and which channels to own → Outbound Infrastructure & Email Deliverability: Technical setup done right so your outreach actually lands → Signal-Based Prospecting: Intent-driven lists built around real buying signals, not databases → Cold Email & LinkedIn Outreach: Sequences that start real conversations and book meetings consistently → RevOps & CRM: Architecture Aligned workflows and clean pipeline so nothing leaks and nothing stalls → AI-Powered GTM Automation Speed and personalization at scale without adding headcount We've helped 50+ B2B companies generate $1.2M+ in pipeline and $150K+ in new revenue - pay-per-performance. Feel free to DM or book a free GTM Audit.📩 nikhil@theleadcatalyst.com🌐 www.theleadcatalyst.com — Nikhil GTM Engineer @ Lead Catalyst
Company history
- Lead CatalystGTM Engineer2026-02 – present · 6 mo
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