Joseph M.

B2B Marketing Leader | Head of Growth at AVTECH Software | UCLA MBA Candidate

Boston4.2k followers

AVTECH Software, Inc.

ex-EY-Parthenon

ex-InterGroup Mining

Scaling startups and transforming growth engines with data-driven With 15+ years across consulting, analytics, and marketing, I’ve helped enterprise brands and AI-powered startups unlock millions in ARR, cut CAC, and boost retention.
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My background spans leadership roles at Mindshare (NYSE: WPP), OMD (NYSE: OMC), and EY-Parthenon, and today I serve as Head of Growth Marketing at AVTECH Software while pursuing my Executive MBA at UCLA I specialize in partnering with founders and revenue leaders on:- Growth engines: demand gen, CRM, lifecycle, paid media- GTM and distribution: outbound, ABM, and scalable systems- Brand & comms: consistent storytelling across PR, IR, and digitalIn parallel, I serve as an Executive Marketing and Communications Advisor to InterGroup Mining, advising on strategic partnerships, digital media, and investor communications ahead of a potential Nasdaq listing, while pursuing my Executive MBA at UCLA What I value: simplicity, momentum, and long-term Portfolio & case studies: ai/

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GTM Index

AVTECH SOFTWARE,JOB
1. Head of Mktg & GTM
  7M
MACWAY MEDIAJOB
1. Founder & Growth Mktg Advi…
  3Y 7M
INTERGROUP MININGJOB
1. Executive Mktg & Communica…
  7M
MGT INSURANCEJOB
1. Dir of Growth / GTM
  1Y
WPPJOB
1. Dir, Mktg Science & Analyt…
  2Y
TALLWAVEJOB
1. Practice Dir, Data Analyti…
  1Y
OMNICOM MEDIA GROUPJOB
1. Associate Dir, Data Strate…
  2Y 7M
ELECTRONEEK RPA (YC W20)JOB
1. Growth Mktg Advisor
  5M
GENPACTJOB
1. Senior Mgr, Digital Innova…
  11M
EY-PARTHENONJOB
1. Engagement Mgr, Strategy &…
  1Y
2. Senior Consultant, Strateg…
  2Y 10M

Job: AVTECH Software, Inc. — Head of Marketing & GTM · 2026-01 – present — I lead go-to-market and growth marketing for AVTECH’s IoT hardware + SaaS platform (Room Alert®), used by IT, data center, healthcare, and industrial teams to monitor and protect mission-critical environments.
Job: EY-Parthenon — Senior Consultant, Strategy & Innovation Practice · 2013-08 – 2016-06 — Advised Fortune 100 companies on corporate strategy, growth, and digital innovation. Seasoned Financial Services industry practitioner and Innovation Subject-Matter Expert (SME).
Job: InterGroup Mining — Executive Marketing & Communications Advisor · 2025-06 – 2026-01 — Advising a diversified mining company on strategic partnerships, digital media planning & activation, public relations, and investor communications ahead of Nasdaq listing
Job: ElectroNeek RPA (YC W20) — Growth Marketing Advisor · 2019-04 – 2019-09 — Helped scale an AI-driven RPA platform by driving demand generation, partnerships, and market positioning.
Job: GENPACT — Senior Manager, Digital Innovation & AI · 2017-07 – 2018-06 — Advised Fortune 100 companies on digital transformation, AI adoption, and intelligent automation strategies
Job: EY-Parthenon — Engagement Manager, Strategy & Innovation · 2016-06 – 2017-06 — Advised Fortune 100 companies on corporate strategy, growth, and innovation. Seasoned Financial Services industry practitioner and Innovation Subject-Matter Expert.
Job: WPP — Director, Marketing Science & Analytics (Mindshare) · 2022-05 – 2024-05 — Developed data-driven marketing strategies for enterprise clients, uniting analytics, media tech, and customer insights at global scale.
Job: Tallwave — Practice Director, Data Analytics & Technology · 2021-04 – 2022-04 — Led data & technology strategy practice, delivering branding, analytics, and digital transformation programs for clients nationwide.
Job: MGT Insurance — Director of Growth / GTM · 2024-05 – 2025-05 — Led GTM and digital growth strategy for an AI-enabled P&C insurer, building acquisition engines and broker distribution channels.
Job: Omnicom Media Group — Associate Director, Data Strategy & Technology (OMD) · 2018-09 – 2021-04 — Guided Fortune 500 CMOs with custom analytics solutions across data strategy, media, and customer insights (Wells Fargo, Activision, Levis and Apple).
Job: Macway Media — Founder & Growth Marketing Advisor · 2023-01 – present — Scaling startups and SMBs, especially AI and cloudtech, through data-driven demand gen, CRM automation, and consistent brand storytelling
School: UCLA Anderson School of Management — Masters of Business Adminstration
School: University of Tampa — Bachelor of Science (B.Sc.), Finance, General
School: La Salle Academy
School: SYKES — Bachelor's Degree, Finance, General

Skills

HubSpotDigital TransformationCustomer Journey MappingWorkflow AutomationVisualizationDemand GenerationInvestor RelationsPublic RelationsStrategic PartnershipsBoard Advisory ServicesMarketing AutomationGrowth MarketingEmail MarketingInfluencer MarketingDigital Marketing MediaPerformance MarketingCross-functional CollaborationsSearch Engine Optimization (SEO)Social Media MarketingCustomer Relationship Management (CRM)

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Joseph M.

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