Margarita Ines Escalona

About

I work as a GTM Engineer, building and improving the systems that help B2B teams execute their go-to-market strategies. My focus is on turning strategy into reliable processes across sales, marketing, and customer success. I enjoy designing workflows, automations, and data models that make revenue teams more effective and easier to operate. I partner closely with operators and leaders to solve practical problems and support measurable business outcomes. I’m most energized by work that brings clarity, scale, and consistency to how companies grow.

Company history

1. 
   ShopeeSenior Analyst for Business Development - Sales Operations2018-11 – 2020-06 · 1y 7mo
2. 
   ZALORA GroupSenior Executive - Brand Management2021-09 – 2023-06 · 1y 9mo
3. 
   SP CORPMarketing Manager2023-05 – 2024-12 · 1y 7mo
4. 
   FWD InsuranceMarket Research Intern2018-05 – 2018-07 · 2 mo
5. 
   StoryGenGTM Engineer2025-06 – present · 1y 2mo
6. 
   ColouretteE-Commerce Associate2020-06 – 2021-08 · 1y 2mo
7. 
   StoryGenOperations Manager2024-12 – 2025-05 · 5 mo
8. 
   ShopeeFunction Lead2019-07 – 2020-06 · 11 mo
9. 
   StoryGenHead of Account Management2026-01 – present · 7 mo

Skills

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