Marcello Chang, MBA
Tech Sales Executive
Commercial technology leader with a background in go-to-market strategy, enterprise partnerships, and scaling technology-led businesses.
More
I work closely with executive stakeholders to translate complex technology and operational challenges into clear, actionable strategies that support growth and long-term value. My experience spans go-to-market leadership, partner ecosystems, and enterprise commercial execution across retail technology, SaaS, and infrastructure-driven solutions. I’m known for building trusted relationships with C-level leaders, identifying new market opportunities, and driving sustainable outcomes through strong alignment across sales, technology, and operations. I take a pragmatic, results-focused approach and place a strong emphasis on collaboration, clarity, and execution.
GTM Index
- ENACTORJOB
- GTM USA Lead11M
GTM USA Lead
Enactor
Leading US go-to-market strategy for a UK-based retail software company • Helping Store Operations and Technology leaders modernize POS and store platforms at scale • Driving unified commerce initiatives that improve execution, resilience, and store-level efficiency • Partnering with CTOs and IT teams to simplify architecture and enable faster, lower-risk deployments • Working with retail operators to ensure solutions are intuitive for store teams and proven in live environments
- CELERITAS AIJOB
- Advisor2Y 2M
Advisor
Celeritas AI
- LARUS LIMITEDJOB
- GTM Leader (Americas)3Y 3M
Go To Market Leader (Americas)
LARUS Limited
Larus Limited, based in Hong Kong, is a global broker of IP address solutions and MSP services. We specialize in IPv4 sales, sourcing, and purchasing, along with Data Center and MSP solutions. Led the GTM strategy for the Americas, surpassing goals by 140% within 18 months-showcasing strategic execution and impactful results. Led and managed end to end sales processes for complex MSP contract negotiations with major Cloud Providers and Data Centers, demonstrating strong negotiation, strategic planning, and client relationship skills. Utilized CRM software to analyze sales data and identify key performance indicators, driving data- driven sales strategies and team performance. Built and…
- CPOINT5JOB
- Enterprise Account Executive4Y 1M
Enterprise Account Executive
CPoint5
CPoint5 Retail Analytics is a SaaS provider specializing in retail analytics. Empowering retailers and manufacturers to enhance their ERP and BI systems through AI and machine learning, optimizing inventory management, supply chain planning, sales and marketing strategies, and procurement operations. • Developed and Implemented GTM Strategy for New Venture Capital Backed SAAS Solution Company, achieving 1.8MM in revenue first year. • Proactively hunted and secured 40+ new Mid-Market and Enterprise clients annually by leveraging MEDDIC Sales Methodology, expertly guiding complex sales cycles and increasing overall pipeline conversion rates by 40%. • Led/Trained/Mentored a high performing ins…
- DYNAMOJOB
- Enterprise Sales Dir4Y 5M
Enterprise Sales Director
Dynamo
Dynamo, a top manufacturer in orthopedics and general goods, delivers innovative products to improve patients' and customers' lives, empowering them to lead more active and fulfilling lives. • Managed major retail accounts—including Walmart, Target, Home Depot, Publix, CVS, Walgreens, and QVC—cultivating a portfolio worth over $20 million in annual revenue through strategic relationship management and account development. • Collaborated with and managed Domestic and International Channel Broker Accounts, overseeing a portfolio of over 100 product SKUs. Successfully facilitated international sales across more than 22 countries worldwide. • Managed a Sales and Marketing Team comprising over 35…
- Job: Enactor — GTM USA Lead · 2025-09 – present — Leading US go-to-market strategy for a UK-based retail software company • Helping Store Operations and Technology leaders modernize POS and store platforms at scale • Driving unified commerce initiatives that improve execution, resilience, and store-level efficiency • Partnering with CTOs and IT teams to simplify architecture and enable faster, lower-risk deployments • Working with retail operators to ensure solutions are intuitive for store teams and proven in live environments
- Job: Celeritas AI — Advisor · 2024-06 – present
- Job: Dynamo — Enterprise Sales Director · 2012-08 – 2017-01 — Dynamo, a top manufacturer in orthopedics and general goods, delivers innovative products to improve patients' and customers' lives, empowering them to lead more active and fulfilling lives. • Managed major retail accounts—including Walmart, Target, Home Depot, Publix, CVS, Walgreens, and QVC—cultivating a portfolio worth over $20 million in annual revenue through strategic relationship management and account development. • Collaborated with and managed Domestic and International Channel Broker Accounts, overseeing a portfolio of over 100 product SKUs. Successfully facilitated international sales across more than 22 countries worldwide. • Managed a Sales and Marketing Team comprising over 35…
- Job: CPoint5 — Enterprise Account Executive · 2017-01 – 2021-02 — CPoint5 Retail Analytics is a SaaS provider specializing in retail analytics. Empowering retailers and manufacturers to enhance their ERP and BI systems through AI and machine learning, optimizing inventory management, supply chain planning, sales and marketing strategies, and procurement operations. • Developed and Implemented GTM Strategy for New Venture Capital Backed SAAS Solution Company, achieving 1.8MM in revenue first year. • Proactively hunted and secured 40+ new Mid-Market and Enterprise clients annually by leveraging MEDDIC Sales Methodology, expertly guiding complex sales cycles and increasing overall pipeline conversion rates by 40%. • Led/Trained/Mentored a high performing ins…
- Job: LARUS Limited — Go To Market Leader (Americas) · 2021-02 – 2024-05 — Larus Limited, based in Hong Kong, is a global broker of IP address solutions and MSP services. We specialize in IPv4 sales, sourcing, and purchasing, along with Data Center and MSP solutions. Led the GTM strategy for the Americas, surpassing goals by 140% within 18 months-showcasing strategic execution and impactful results. Led and managed end to end sales processes for complex MSP contract negotiations with major Cloud Providers and Data Centers, demonstrating strong negotiation, strategic planning, and client relationship skills. Utilized CRM software to analyze sales data and identify key performance indicators, driving data- driven sales strategies and team performance. Built and…
- School: University of Central Florida — Master of Business Administration - MBA, Business/Managerial Economics
- School: Florida Gulf Coast University — Bachelor of Business Administration - BBA, Business Administration and Management, General
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
