Madelyn R.

About

I build multi-channel outreach systems that book qualified meetings and generate pipeline for B2B SaaS teams.Currently leading GTM engineering at CalendarFuel — building LinkedIn, email, and AI-powered automation infrastructure that handles prospect research, personalized sequencing, and meeting booking at scale.What I do:Systems Architecture — Design and deploy multi-channel outreach stacks integrating LinkedIn automation, email sequences, and AI personalization into cohesive GTM infrastructure.Pipeline Execution — Run active outbound campaigns generating qualified demos, booked meetings, and revenue through coordinated multi-channel touchpoints.Technical Integration — Connect prospecting tools, enrichment APIs, sequencing platforms, and CRM systems into automated workflows that eliminate manual handoffs.Data & Optimization — Iterate on messaging, timing, channel mix, and personalization depth based on reply rates, meeting conversion, and pipeline velocity.Revenue Analytics — Instrument full-funnel pipeline data to identify win/loss patterns and product-GTM signals that inform strategy.Technical toolkit:LinkedIn automation & warm outreach | Email infrastructure (domain warming, deliverability, SPF/DKIM/DMARC) | API integrations (Unipile, Apollo, Instantly, Smartlead, n8n) | AI personalization (LLM-driven messaging, intent signals, dynamic variables) | CRM automation (HubSpot, Salesforce, Pipedrive)Background:3+ years in software sales (B2B SaaS + consumer fintech). Previously at SoFi — consumer fintech sales (banking, lending, investing). Now leading GTM engineering, sales automation architecture, and revenue operations at CalendarFuel.What I'm looking for:→ GTM Engineering roles — building outbound systems, sales automation, pipeline engines at AI / B2B SaaS companies→ Technical Sales / Sales Engineering — AE, Senior AE, Sales Lead where product fluency and system-building accelerate deals→ Consulting — GTM stack architecture, multi-channel playbooks, outreach automation, deliverability remediation→ Collaborations — revenue partnerships and B2B SaaS go-to-market projectsWhy work with me:Most sales reps can run campaigns. Most engineers can build tools. Few do both — designing automation infrastructure, optimizing deliverability, writing sequences, and closing deals. I bridge that gap.CalendarFuel is live and growing, but I'm open to the right role, consulting engagement, or partnership. Let's talk if you need someone who can build the machine AND run the campaigns — from scraper to sequence to closed-won revenue.

Company history

1. 
   SoFiSoftware Engineer2024-01 – 2024-12 · 11 mo
2. 
   General Dynamics Information TechnologySoftware Engineer2022-01 – 2023-12 · 1y 11mo
3. 
   Calendar FuelGTM Engineer2025-01 – present · 1y 7mo

Skills

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