GTM Index
Submit a playbook

Luis Colon Rivera, PCM

GTM Engineer at Sifted

Location n/agtme · universe-v1
Siftedex-Alterno Agencyex-MAU Workforce Solutions
LinkedInBrowse people

Claim profile

About

GTM Engineer at Sifted | Salesforce Marketing Cloud Account Engagement (Pardot)–certified with over a decade in Marketing Operations. I sit at the intersection of marketing, sales, and RevOps, designing the data models, automation logic, and lead flows that other teams build on top of. GTM Engineering, to me, is less about running campaigns and more about architecting the systems behind them: diagnosing where a funnel or process breaks, then rebuilding it so it scales. I bridge technical execution with business strategy, turning fragmented tools and processes into infrastructure teams can actually rely on.

Company history

  1. Alterno AgencyContent Creator & Community Manager - Internhip2013-09 – 2013-12 · 3 mo
  2. SiftedMarketing Operations Manager2022-05 – 2024-06 · 2y 1mo
  3. SiftedSenior Manager Marketing Operations2024-06 – 2026-01 · 1y 7mo
  4. SiftedGTM Engineer2026-01 – present · 7 mo
  5. MAU Workforce SolutionsB2B Marketing and Communications Specialist2018-03 – 2019-03 · 1y
  6. Kinetic, IncSocial Media Manager - Internship2014-07 – 2014-09 · 2 mo
  7. Universidad del Sagrado CorazónProfessor of Digital Marketing2016-09 – 2016-12 · 3 mo
  8. Self-employedFreelance Digital Graphic Designer2012-09 – 2016-11 · 4y 2mo
  9. MAU Workforce SolutionsB2B Marketing Operations Specialist2019-03 – 2022-05 · 3y 2mo
  10. TaxSlayer, LLCCustomer Support Representative2017-12 – 2018-03 · 3 mo
  11. Soles4SoulsSocial Media & Marketing Manager2014-03 – 2015-01 · 10 mo
  12. Alterno AgencyCommunity Manager2014-10 – 2017-10 · 3y
  13. Mike OllefsSocial Media Manager - Internshipunknown – present
  14. Go To Market EngineeringSocial Media Manager - Internshipunknown – present
  15. Mike OllefsFreelance Digital Graphic Designerunknown – present
  16. Go To Market EngineeringFreelance Digital Graphic Designerunknown – present
  17. No-company. (Self-employed.)Social Media Manager - Internshipunknown – present
  18. No-company. (Self-employed.)Freelance Digital Graphic Designerunknown – present

Skills

SalesforceautomationSales OperationsGo-to-Market StrategyData FlowLanding Page OptimizationMarketing AttributionLead GenerationMarketing TechnologySifted Bill PayAccount EngagementLead ManagementMarketing OperationsContent MarketingMarketing StrategyCopywritingCustomer Relationship Management (CRM)Business-to-Business (B2B)CommunicationProject ManagementDigital MarketingSocial Media Marketing

Playbooks

All playbooks →

No playbooks indexed for this profile yet.

Browse all →