Laura Hoffman

Product Marketing and GTM Leader | Business Strategy Expert | Small Business Advocate | Talent Catalyst

Location n/a
Intuitex-Independent Contractorex-San Francisco Salt Company

Performance-focused, innovative, and people-oriented leader, offering broad-based experience across product management, marketing, and operations.

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Proven ability to grow businesses, build brands, and lead teams in startups, mid-sized growth companies, and publicly traded global organizations. Passionate about the opportunity every brand has to positively impact consumers’ lives. Believe in the power that a strong compelling vision has to build teams that think broadly, move quickly, and create strategies that deliver long-term sustainable growth.

Career Timeline

GTM Index

  1. INTUITJOB
    1. Head of PMM & GTM Strategy…
      1Y 5M
    2. Group Mktg Mgr - PMM & GTM…
      8M
    3. Group Mktg Mgr - QuickBook…
      3Y 8M
  2. INDEPENDENT CONTRACTORJOB
    1. Principal Product & Brand…
      5M
  3. SAN FRANCISCO SALT COMPANYJOB
    1. Sr. Dir of Mktg & Strategy
      8M
    2. Dir Of Mktg And Development
      6M
  4. LIFE TIMEJOB
    1. Dir of the LifeSpas
      1Y 4M
  5. GENERAL MILLSJOB
    1. Sr. Associate Mktg Mgr - H…
      5M
    2. Sr Associate Mktg Mgr - E-…
      7M
    3. Associate Mktg Mgr - Progr…
      11M
  6. LAND O'LAKESJOB
    1. AMM Intern - Food Service
      2M
  7. GALLOJOB
    1. Technical Services Mgr
      2Y 10M
    2. Technical Team Leader - MSC
      1Y 7M
    3. Production Eng
      1Y 8M
    4. Project Eng
      1Y 6M
    5. Supply Chain Sr. Internati…
      1Y 8M
  8. GALLO SALES COMPANYJOB
    1. Sales Representative
      10M

Time in market 23YOpen 1Closed 16Stints 17

gtmindex.io/p/laura-hoffman-82612730

  1. Job: Intuit — Head of Product Marketing & GTM Strategy - QuickBooks Desktop & Online Accounting · 2025-03 – present
  2. Job: Intuit — Group Marketing Manager - Product Marketing & GTM Strategy for QuickBooks Online · 2024-07 – 2025-03
  3. Job: Intuit — Group Marketing Manager - QuickBooks Desktop Portfolio · 2020-10 – 2024-06
  4. Job: Independent Contractor — Principal Product & Brand Strategist · 2020-05 – 2020-10
  5. Job: San Francisco Salt Company — Sr. Director of Marketing & Strategy · 2019-07 – 2020-03
  6. Job: San Francisco Salt Company — Director Of Marketing And Development · 2019-01 – 2019-07
  7. Job: Life Time Inc. — Director of the LifeSpas · 2017-07 – 2018-11
  8. Job: General Mills — Sr. Associate Marketing Manager - Hamburger Helper & Sides · 2017-02 – 2017-07
  9. Job: General Mills — Sr Associate Marketing Manager - E-commerce Strategy · 2016-07 – 2017-02
  10. Job: General Mills — Associate Marketing Manager - Progresso Soup · 2015-08 – 2016-07
  11. Job: Land O'Lakes — AMM Intern - Food Service · 2014-06 – 2014-08
  12. Job: GALLO — Technical Services Manager · 2010-11 – 2013-09
  13. Job: GALLO — Technical Team Leader - MSC · 2009-04 – 2010-11
  14. Job: GALLO — Production Engineer · 2007-08 – 2009-04
  15. Job: GALLO — Project Engineer · 2006-02 – 2007-08
  16. Job: GALLO — Supply Chain Sr. International Planner · 2004-06 – 2006-02
  17. Job: Gallo Sales Company — Sales Representative · 2003-08 – 2004-06

Skills

Product MarketingGo-to-Market StrategyLean ManufacturingContinuous ImprovementSix SigmaSupply ChainProduct DevelopmentManufacturingEngineeringProcess EngineeringSupply Chain ManagementPackaging5SKaizenQuality SystemOperations ManagementLogisticsChange ManagementLeadershipCross-functional Team Leadership

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