Henrique Krum

About

I am a B2B sales and go‑to‑market professional with 10 years of experience in high‑growth tech companies, from Seed to Series C. I specialize in designing and scaling sales machines, combining playbooks, CRM, and outbound programs to generate predictable pipeline and revenue in SaaS and tech‑enabled services.Over the past years, I have led sales teams and GTM initiatives while carrying quota and managing complex B2B deals. I have worked across food delivery, HR tech, marketing automation, and CRM implementations, always focused on building processes that connect marketing, sales, and customer success to improve conversion rates across the funnel, not just “close more deals”.Some highlights include:→ 99%+ MRR growth and 230%+ client growth as Head of Sales at a B2B SaaS, owning sales playbooks, CRM optimization, and complex B2B cycles.→ Designing and implementing B2B sales playbooks that reduced ramp time and increased win rates across new business teams.→ Optimizing CRM and workflows across the full revenue stack (marketing, sales, and customer success) to improve visibility, handoffs, and forecasting.→ Hands‑on experience selling to directors and C‑level stakeholders, coordinating with marketing, product, legal, and CS to move multi‑stakeholder deals forward.I can help build or accelerate B2B sales and GTM engines, especially in SaaS or tech‑enabled services. I enjoy joining companies that are scaling, structuring their first repeatable motion, or re‑architecting their revenue operations to grow faster and more efficiently.If you are building or scaling a B2B revenue engine and need someone who can both sell and build the motion behind the numbers, let’s talk.

Company history

1. 
   Automatiza JúniorFounder and President2015-08 – 2016-12 · 1y 4mo
2. 
   Delivery Much BrasilInside Sales Manager2019-06 – 2022-03 · 2y 9mo
3. 
   Delivery Much BrasilAccount Manager Coordinator2021-07 – 2022-03 · 8 mo
4. 
   E-goiEnterprise Sales Executive2023-04 – 2024-01 · 9 mo
5. 
   i9 Liga de EmpreendedorismoMarketing Analyst2016-04 – 2016-12 · 8 mo
6. 
   Delivery Much BrasilSales Representative2018-12 – 2020-01 · 1y 1mo
7. 
   Delivery Much BrasilCustomer Success Intern2017-03 – 2017-08 · 5 mo
8. 
   Watton EnergyGTM Engineer2025-10 – present · 10 mo
9. 
   hunterstack.ioGrowth Advisor2025-01 – 2025-06 · 5 mo
10. 
    ERP24Sales Manager2024-02 – 2024-05 · 3 mo
11. 
    hunterstack.ioGTM Engineer2025-06 – 2025-10 · 4 mo
12. 
    Delivery Much BrasilPartner - SOP Program2021-10 – 2022-03 · 5 mo
13. 
    Delivery Much BrasilCustomer Success Analyst2017-09 – 2018-12 · 1y 3mo
14. 
    Delivery Much BrasilImplementation Success Manager2021-08 – 2021-12 · 4 mo
15. 
    ERP24Sales & Operations Manager2024-05 – 2025-06 · 1y 1mo
16. 
    i9 Liga de EmpreendedorismoHR Director2017-01 – 2017-04 · 3 mo
17. 
    GupySales Account Executive2022-03 – 2023-03 · 1y

Skills

No playbooks indexed for this profile yet.