Kiran Mayi Hari Babu

About

I'm a marketer who builds systems and an engineer who understands people.I started in performance marketing, working across paid acquisition, creative testing, conversion, and LTV. It taught me how people make decisions, how growth is measured, and how quickly a good campaign can be limited by everything happening underneath it.Over time, I became more interested in fixing that layer. Today, I work as an AI GTM Engineer, building systems across account research, lead scoring, outbound, content, AEO, CRM workflows, and marketing automation.Some of the work I’m proud of:• Influenced $360K in pipeline from approximately $2.6K in ad spend• Built an outbound campaign that influenced $1.5M+ in opportunity value• Built systems to score and re-score more than 10,000 accounts• Created AEO monitoring across hundreds of prompts and thousands of AI-generated responses• Built AI tools and workflows adopted across the companyMy advantage is that I understand both sides of the work. I can think through the audience, offer, messaging, and business goal, then work through the data, APIs, logic, and automation needed to make it run.I’m especially interested in problems where the playbook is still being written.

Company history

1. 
   Freelance (Self Employed)AI Product Marketing Manager2025-01 – 2025-11 · 10 mo
2. 
   Mike OllefsAI Product Marketing Manager2025-01 – 2025-11 · 10 mo
3. 
   OutamationProduct Marketing Intern2024-06 – 2024-07 · 1 mo
4. 
   ZohoMarketing Analyst2021-11 – 2022-12 · 1y 1mo
5. 
   WorkfreelanceAI Product Marketing Manager2025-01 – 2025-11 · 10 mo
6. 
   United Way of Greater Rochester and the Finger LakesAI Product Analyst2024-08 – 2024-12 · 4 mo
7. 
   FULL CreativePerformance Analyst2021-08 – 2021-10 · 2 mo
8. 
   AIESECMarketing Specialist2019-08 – 2021-01 · 1y 5mo
9. 
   Stealth ModeAI Product Marketing Manager2025-01 – 2025-11 · 10 mo
10. 
    ZohoProduct Marketing Manager2023-01 – 2023-06 · 5 mo
11. 
    Go To Market EngineeringAI Product Marketing Manager2025-01 – 2025-11 · 10 mo
12. 
    Swamy Technosystems Private LimitedMarketing Specialist2021-01 – 2021-03 · 2 mo
13. 
    WorkeraAI GTM Engineer2025-11 – present · 9 mo

Skills

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