Ken Hogan
VP Sales & Customer Success @ Ancient Technology | Fractional GTM lead @ Ledger, turning marketing data into P&L clarity
Growth breaks down in the space between departments. Sales, marketing, operations, and delivery all optimize for their own metrics, and the gaps between them are where revenue actually gets lost.
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My work is closing those gaps. With Ancient Technology, I work alongside software and product executives who need to scale engineering delivery without slowing down, with particular depth in fintech, banking, and insurtech, where compliance and legacy system constraints raise the stakes. I help CTOs, CIOs, and product leaders extend their engineering capacity with embedded LATAM teams, align delivery to committed outcomes, and turn staff augmentation into a predictable, accountable extension of their own team, not a vendor relationship they have to manage. With Conversion Path / Ledger, I lead the GTM for a platform that calibrates marketing spend against P&L. Most companies can spend heavily on marketing and still not know which dollars are actually driving revenue. I work the conversion path from first conversation to paying client, and help guide how Ledger gets positioned, priced, and sold. Both of these engagements sit inside a broader focus I've built over the past several years: helping founder-led and executive-led organizations install revenue structure before they add headcount. That means clear ownership, defined process, and accountability systems that hold up under growth pressure, whether the business is scaling engineering delivery or scaling a GTM motion from scratch. Areas of focus: Nearshore Engineering & Staff Augmentation FintechBanking & Insurtech Delivery Marketing & Revenue Data Calibration Go-to-Market Strategy & Conversion Path Design Revenue Leadership & Sales Process Forecasting & Revenue Operations If you're a CTO or Product Executive trying to scale delivery, or a founder trying to build a conversion path that turns marketing spend into pipeline, I'd enjoy a conversation.
GTM Index
- CONSULT MWM,JOB
- Founder & Commercial Advis…3Y 7M
Founder & Commercial Advisor, Consult MWM
Consult MWM, LLC
I work with founder-dependent B2B firms in growth mode that are ready to step out of day-to-day selling but aren't ready to risk revenue in the process. My focus is installing the structure before additional headcount: clear sales roles, defined stages, and accountability systems that keep deals from flowing back to the founder by default. Built the practice starting in 2023, with OppGen Marketing as the first engagement, alongside a full-time role at National CineMedia. Fractional Member of: Vendux, Fractional First
- CONVERSION PATHJOB
- GTM Lead0M
GTM Lead
Conversion Path
I run fractional GTM for a platform that calibrates marketing spend against P&L. Most companies can spend heavily on marketing and still not know which dollars are actually driving revenue. I work the conversion path from first conversation to paying client, and help guide how Ledger gets positioned, priced, and sold.
- ANCIENT | THE WISDOM OF TECHNOLOGYJOB
- VP of Customer Success1Y 10M
Vice President of Customer Success
Ancient | The Wisdom of Technology
Collaborate on U.S. revenue strategy and lead execution across enterprise and mid market accounts. Partner closely with executive leadership to translate market positioning into disciplined pipeline activity and predictable growth. Lead complex conversations with CTOs, CIOs, and product leaders under delivery pressure, aligning embedded senior LATAM engineering talent to real business outcomes. Integrate sales, delivery, and customer success into a unified revenue function with shared accountability and visibility. Strengthen forecasting accuracy, expansion strategy, and partner relationships to support sustained growth. Nearshore Software Development LATAM Engineering Teams Dedicated D…
- THE PROPER GROUPJOB
- Fractional Chief Sales off…1M
Fractional Chief Sales officer
The Proper Group
As a Fractional Chief Sales Officer, I collaborate with executive teams to strengthen commercial strategy, improve sales execution, and build scalable revenue organizations. I partner with organizations to establish the leadership, operating discipline, and accountability needed to create predictable, sustainable growth. As part of The Proper Group's Leadership-as-a-Service model, I work alongside a community of experienced executives to help organizations build capabilities that endure.
- NEOLYTIXJOB
- VP of Neolytix Growth Serv…3M
VP of Neolytix Growth Services (Fractional)
Neolytix
I work with marketing and operations executives at medical practices with five or more locations, focused on patient acquisition and revenue performance that scales consistently across every site. Partner with physician groups, behavioral health organizations, specialty practices, and multi-location providers to align growth strategy, marketing execution, and operations. Build patient acquisition strategy across SEO, paid media, and reputation management, designed to perform consistently location to location. Identify the operational gaps that cap growth at underperforming locations and implement systems to close them. Translate healthcare analytics into decisions that move patient volu…
- OPPGEN MARKETINGJOB
- Head of Client Develoment2Y 4M
Head of Client Develoment
OppGen Marketing
Sales leader helping businesses acquire customers through data-driven digital marketing across Paid Search, Paid Social, and SEO, with experience spanning legal services, healthcare, and med spas.
- VP of Sales, SMB3M
Vice President of Sales, SMB
OppGen Marketing
- Dir, BD4Y 7M
Director, Business Development
OppGen Marketing
I am a player/coach that leads a team of talented business development professionals helping our specialized healthcare clients connect with higher quality prospects and oversee partnership development with referral sources. OppGenetix is subscription-based lead generation created to empower specialized businesses to gain and retain more customers. Unlike many digital agencies, we do not work with just anybody. We exist to help companies that have a growth goal they’re trying to achieve. That goal could be a small business trying to add $1 million in new revenue this year, or a Fortune 100 company working to scale their in-house marketing across digital. At our core, we help solve the un…
- NATIONAL CINEMEDIA (NCM)JOB
- Account Dir, CPG Lead1Y 4M
Account Director, CPG Lead
National CineMedia (NCM)
I connect my clients with a young, diverse, hard-to-reach audiences through the power of movies and pop culture. NCM provides expansive reach and unrivaled engagement at movie theaters nationwide, connecting with one out of every two 18-34 year-olds each year. The scale and reach of advertising in the NCM® movie theater network is unmatched. With a national footprint of more than 1,450 theaters and over 19,000 screens, NCM delivers an audience of hundreds of millions of content-hungry Gen Zs and Millennials to our advertisers. It’s one thing to believe in the power of advertising at the movie theater. It’s another to have the numbers to back it up. NCMx is our proprietary data intelligenc…
- MOTIONSTRANDJOB
- Dir of Sales (Strategic Pa…10M
Director of Sales (Strategic Partnerships)
Motionstrand
My goal is to connect our team with prospective clients that need what Motionstrand provides. Taking the pressure of "sales" out of the equation. We do business with people we like and I enjoy finding the needles in haystacks. Motionstrand creates exceptional digital experiences that engage your audiences, delivering the right messages in the right channels at the right time. Our deep expertise in the highly regulated areas of HealthTech, Pharma, Biotech, and Life Science is only matched by our understanding of the passion and commitment that drives you to bring innovative ideas to market. Pantheon Partner Acquia Partner Amazon Partner network Google Certified
- EPPROACH COMMUNICATIONS (ACQUIRED BY COMCAST)JOB
- BD Mgr1Y 4M
Business Development Manager
Epproach Communications (acquired by Comcast)
Became a disruptor in a new territory. Produced over $1M in sales. Infiltrated top student and traditional housing management from the top down and established key relationships. Epproach was founded in 2004 to capitalize on the advancement and proliferation of high speed wireless networks. With over 10 years in the business of providing successful wireless networks we can honestly say that we are WiFi experts. We’ve grown to be the leader in providing 24-7-365 Managed Services to high capacity, high demand WiFi solutions. Epproach provides turnkey design, installation and ongoing support and management services. We specialize in WiFi for MDU residential housing where we support over 200…
- Job: Consult MWM, LLC — Founder & Commercial Advisor, Consult MWM · 2023-01 – present — I work with founder-dependent B2B firms in growth mode that are ready to step out of day-to-day selling but aren't ready to risk revenue in the process. My focus is installing the structure before additional headcount: clear sales roles, defined stages, and accountability systems that keep deals from flowing back to the founder by default. Built the practice starting in 2023, with OppGen Marketing as the first engagement, alongside a full-time role at National CineMedia. Fractional Member of: Vendux, Fractional First
- Job: Conversion Path — GTM Lead · 2026-08 – present — I run fractional GTM for a platform that calibrates marketing spend against P&L. Most companies can spend heavily on marketing and still not know which dollars are actually driving revenue. I work the conversion path from first conversation to paying client, and help guide how Ledger gets positioned, priced, and sold.
- Job: OppGen Marketing — Head of Client Develoment · 2023-03 – 2025-07 — Sales leader helping businesses acquire customers through data-driven digital marketing across Paid Search, Paid Social, and SEO, with experience spanning legal services, healthcare, and med spas.
- Job: Motionstrand — Director of Sales (Strategic Partnerships) · 2022-03 – 2023-01 — My goal is to connect our team with prospective clients that need what Motionstrand provides. Taking the pressure of "sales" out of the equation. We do business with people we like and I enjoy finding the needles in haystacks. Motionstrand creates exceptional digital experiences that engage your audiences, delivering the right messages in the right channels at the right time. Our deep expertise in the highly regulated areas of HealthTech, Pharma, Biotech, and Life Science is only matched by our understanding of the passion and commitment that drives you to bring innovative ideas to market. Pantheon Partner Acquia Partner Amazon Partner network Google Certified
- Job: Ancient | The Wisdom of Technology — Vice President of Customer Success · 2024-10 – present — Collaborate on U.S. revenue strategy and lead execution across enterprise and mid market accounts. Partner closely with executive leadership to translate market positioning into disciplined pipeline activity and predictable growth. Lead complex conversations with CTOs, CIOs, and product leaders under delivery pressure, aligning embedded senior LATAM engineering talent to real business outcomes. Integrate sales, delivery, and customer success into a unified revenue function with shared accountability and visibility. Strengthen forecasting accuracy, expansion strategy, and partner relationships to support sustained growth. Nearshore Software Development LATAM Engineering Teams Dedicated D…
- Job: Neolytix — VP of Neolytix Growth Services (Fractional) · 2026-05 – 2026-08 — I work with marketing and operations executives at medical practices with five or more locations, focused on patient acquisition and revenue performance that scales consistently across every site. Partner with physician groups, behavioral health organizations, specialty practices, and multi-location providers to align growth strategy, marketing execution, and operations. Build patient acquisition strategy across SEO, paid media, and reputation management, designed to perform consistently location to location. Identify the operational gaps that cap growth at underperforming locations and implement systems to close them. Translate healthcare analytics into decisions that move patient volu…
- Job: National CineMedia (NCM) — Account Director, CPG Lead · 2023-05 – 2024-09 — I connect my clients with a young, diverse, hard-to-reach audiences through the power of movies and pop culture. NCM provides expansive reach and unrivaled engagement at movie theaters nationwide, connecting with one out of every two 18-34 year-olds each year. The scale and reach of advertising in the NCM® movie theater network is unmatched. With a national footprint of more than 1,450 theaters and over 19,000 screens, NCM delivers an audience of hundreds of millions of content-hungry Gen Zs and Millennials to our advertisers. It’s one thing to believe in the power of advertising at the movie theater. It’s another to have the numbers to back it up. NCMx is our proprietary data intelligenc…
- Job: The Proper Group — Fractional Chief Sales officer · 2026-07 – present — As a Fractional Chief Sales Officer, I collaborate with executive teams to strengthen commercial strategy, improve sales execution, and build scalable revenue organizations. I partner with organizations to establish the leadership, operating discipline, and accountability needed to create predictable, sustainable growth. As part of The Proper Group's Leadership-as-a-Service model, I work alongside a community of experienced executives to help organizations build capabilities that endure.
- Job: Epproach Communications (acquired by Comcast) — Business Development Manager · 2016-01 – 2017-05 — Became a disruptor in a new territory. Produced over $1M in sales. Infiltrated top student and traditional housing management from the top down and established key relationships. Epproach was founded in 2004 to capitalize on the advancement and proliferation of high speed wireless networks. With over 10 years in the business of providing successful wireless networks we can honestly say that we are WiFi experts. We’ve grown to be the leader in providing 24-7-365 Managed Services to high capacity, high demand WiFi solutions. Epproach provides turnkey design, installation and ongoing support and management services. We specialize in WiFi for MDU residential housing where we support over 200…
- Job: OppGen Marketing — Director, Business Development · 2017-05 – 2021-12 — I am a player/coach that leads a team of talented business development professionals helping our specialized healthcare clients connect with higher quality prospects and oversee partnership development with referral sources. OppGenetix is subscription-based lead generation created to empower specialized businesses to gain and retain more customers. Unlike many digital agencies, we do not work with just anybody. We exist to help companies that have a growth goal they’re trying to achieve. That goal could be a small business trying to add $1 million in new revenue this year, or a Fortune 100 company working to scale their in-house marketing across digital. At our core, we help solve the un…
- Job: OppGen Marketing — Vice President of Sales, SMB · 2021-12 – 2022-03
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