Katherine Parsons
GTM CX Lead @ Slalom FL | Former IDEO, McKinsey, Publicis
Slalom
ex-McKinsey & CompanyStrategy leader with deep experience in research, innovation, and brand. A design-thinking approach to identifying growth opportunities and creating meaningful experiences that engage customers and create business
More
My skills include:Research- Human Factors Research, Qual Research, Concept Testing, & Usability TestingTrend & Market AnalysisJourney Mapping/Service Design BlueprintingPersonasIdeationConcept CreationFuture State VisioniningStorytellingBrand StrategyEmployee ExperiencePortfolio Strategy New Ventures Product Vision & StrategyWorkshop Design & FacilitationPrioritization & RoadmappingStakeholder Alignment & EngagementTeam Building & MentorshipCulture and organizational enablement
GTM Index
- SLALOMJOB
- GTM Customer Experience (C…1Y 5M
GTM Customer Experience (CX) Lead
Slalom
- Dir, Head of Customer Stra…2Y 2M
Director, Head of Customer Strategy & Innovation
Slalom
- Senior Principal, Head of…1Y
Senior Principal, Head of Customer Strategy & Experience Design
Slalom
- Principal, Head of Custome…11M
Principal, Head of Customer Strategy & Experience Design
Slalom
- PUBLICIS GROUPEJOB
- Strategy Dir5Y 11M
Strategy Director
Publicis Groupe
- SPARXOO (NOW SOLD TO BIG SEA)JOB
- Co-Founder, Miami Office/H…2Y 11M
Co-Founder, Miami Office/Head of Strategy
Sparxoo (now sold to Big Sea)
- IDEOJOB
- Principal Designer: Resear…3Y 11M
Principal Designer: Research, Strategy, Experience Design
IDEO
- SYPARTNERSJOB
- Senior Strategist11M
Senior Strategist
SYPartners
- INTERBRANDJOB
- Senior Strategist2Y 11M
Senior Strategist
Interbrand
- FAITH POPCORN'S BRAINRESERVEJOB
- Strategic Consultant3Y 11M
Strategic Consultant
Faith Popcorn's BrainReserve
- MCKINSEY & COMPANYJOB
- Analyst1Y 11M
Analyst
McKinsey & Company
- MERRILL LYNCHJOB
- Summer Analyst/Intern2M
Summer Analyst/Intern
Merrill Lynch
- Job: Slalom — GTM Customer Experience (CX) Lead · 2025-03 – present
- Job: Slalom — Senior Principal, Head of Customer Strategy & Experience Design · 2022-01 – 2023-01
- Job: IDEO — Principal Designer: Research, Strategy, Experience Design · 2011 – 2014
- Job: McKinsey & Company — Analyst · 2002 – 2003
- Job: SYPartners — Senior Strategist · 2010 – 2010
- Job: Merrill Lynch — Summer Analyst/Intern · 2001-06 – 2001-08
- Job: Slalom — Director, Head of Customer Strategy & Innovation · 2023-01 – 2025-03
- Job: Sparxoo (now sold to Big Sea) — Co-Founder, Miami Office/Head of Strategy · 2014 – 2016
- Job: Faith Popcorn's BrainReserve — Strategic Consultant · 2004 – 2007
- Job: Interbrand — Senior Strategist · 2007 – 2009
- Job: Slalom — Principal, Head of Customer Strategy & Experience Design · 2021-02 – 2022-01
- Job: Publicis Groupe — Strategy Director · 2016 – 2021
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Gayatri IyerGTM & Partnerships Lead @ Open Innovation AI | Revenue Owner | 17+ years Strategy & Transformation Background | ex-McKinsey | London Business School Alum
Open Innovation AI
ex-LBS Private Equity & Venture Capital Club
- Aayush SharmaBuilding @ Recrivio | Ex- Deloitte, Airtel, Coforge | Junior at Manipal University Jaipur
RECRIVIO
ex-Coforge
- Abby ShenGTM @ AIUC | ex-McKinsey
Artificial Intelligence Underwriting Company
ex-Constantinople
- Abhi KasamneniProduct Builder | Product × GTM × AI
Slack
ex-LinkedIn
