Kaitlyn Ledbetter

About

I help companies scale by modernizing their RevTech stack so their go-to-market teams can move faster. Revenue technology and automation are the key ingredients to any successful GTM program. I’m an expert in both. The marketing strategy and sales goals are where I start. I pull in the goldilocks amount of tech and process to speed up the revenue engine. That includes close collaboration (of course) within marketing but also with the sales and BDR/SDR teams. A single, shared metrics dashboard is key for keeping the GTM team on the same page to measure our success. Some career highlights include: --Implementing marketing automation and account-based marketing platforms --Account-based marketing campaigns --Switching from MQL to marketing qualified account (MQA) culture --Creating historical pipeline metrics dashboards using Salesforce snapshots --Lead and account scoring --Email nurture campaigns --ICP analysis and account selection --Lead routing --Launching ad campaigns and managing ad budget --Hiring and managing interns, contractors, and consultants Most recently, I got the chance to build out the entire marketing and sales tech stack at a Series A startup and was the system admin for over 20 platforms, including Salesforce. I love learning new tech. I learn it fast. My ears perk up when I hear about a company goal that can be achieved through RevTech magic. Whether it be creating a HubSpot or Marketo workflow for a complex email nurture or launching a marketing campaign using a combination of 6sense, Clay, and Outreach, I’ve pretty much done it all. Great innovation can only happen with great collaboration. Working hand-in-hand with sales and other marketing team members gives me the chance to listen for departmental goals that we can get done even faster than planned through tech and automation. I love using tech to free up others’ time so they can focus on the things that actually need to be done by a human. In my free time I like to hike Shenandoah National Park with my family (only 20 minutes from our house) and cook overly complicated meals that always take longer than the estimated time on the recipe (homemade pasta is one of my staples). Tech I’ve used and administered: --Clay --Marketo --HubSpot --Salesforce --6sense --Demandbase --Gong --Outreach --Lemlist --HeyReach --Smartlead --ZoomInfo --SalesIntel --LeadIQ --Dealfront --Crystal Knows --LinkedIn Sales Navigator --LinkedIn Campaign Manager --Google Ads --Google Analytics --Chili Piper --Calendly --Zapier --Sendoso --Bombora --Wistia

Company history

1. 
   MovableMarketing Intern2013-06 – 2013-08 · 2 mo
2. 
   ExpelGrowth Marketing Campaign Manager2021-05 – 2022-03 · 10 mo
3. 
   American Enterprise InstituteMarketing Systems Associate2016-07 – 2017-07 · 1y
4. 
   FixifySenior GTM Engineer2026-05 – present · 3 mo
5. 
   American Enterprise InstituteMarketing Systems Assistant2015-09 – 2016-07 · 10 mo
6. 
   American Enterprise InstituteMarketing Systems Senior Associate2017-07 – 2018-07 · 1y
7. 
   American Enterprise InstituteMarketing Systems Manager2018-07 – 2019-11 · 1y 4mo
8. 
   MRI Software LLCMarket Research Intern2014-06 – 2014-08 · 2 mo
9. 
   FixifyRevenue Operations ManagerRevOps2024-09 – 2026-05 · 1y 8mo
10. 
    ExpelAccount Based Marketing Specialist2019-11 – 2021-05 · 1y 6mo
11. 
    StrivacityGrowth Marketing Manager & Marketing Operations2022-03 – 2024-08 · 2y 5mo

Skills

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