Juuso Pokkinen

Product Marketing & GTM Leader | I turn complex B2B products into commercial wins | Hardware • SaaS • IoT • DeepTech | Positioning, Launches, Sales Enablement

Vaisalaex-Revalo GroupMex-Metka Cafe & Catering

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I can understand and make complex technology sound clear and compelling.

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For the past decade, I've led product marketing and go-to-market strategy at Vaisala, a global leader in weather, environmental, and industrial measurement, across a portfolio that spans IoT sensors, lidars, B2B SaaS, computer vision, and data-as-a-service products. My customers range from defense, automotive OEMs and public works teams to meteorological institutes, airports, and renewable energy operators in 150+ countries. My specialty: making complex, technical products easy to understand, easy to buy, and easy to sell. What I do:• Positioning & Messaging — narratives that cut through technical noise and lock onto the value customers actually pay for• Go-to-Market Strategy — launch plans that get the right product in front of the right buyers with the right story• Sales Enablement — narrative, content, training, and playbooks that turn technical products into confident sales conversations• Pricing & Packaging — offers that reflect value and shorten decision cycles• Competitive & Market Intelligence — insight that sharpens both product and commercial strategy• Cross-functional GTM leadership — aligning product, sales, and marketing around one commercial thesis What makes my work different: I sit at the rare intersection of hardware, SaaS, and data. I've launched forward scatter sensors and lidars, taken SaaS platforms to market, and shaped automotive OEM data partnerships. That cross-category fluency means I don't force SaaS playbooks onto hardware problems — or vice versa. I build GTM that fits the product, the market, and the buyer. My superpower: translating complex technology into stories that move markets. Not as cool as flying, but it has helped launch products that soared.