Jerico Dela Cruz

Helping B2B teams install a GTM OS, so you stop re-explaining your business to every new tool. | Growthmaxxing

C17 Labex-TAM Accelerationex-Outbound Gen

“

I'm a GTM Engineer. I started as a copywriter, writing landing pages and cold emails for SaaS companies, then moved into building outbound engines end to end: list building, data enrichment, campaign setup, and intent tracking across the tools every modern GTM team runs

More

Along the way I noticed the same pattern everywhere. Good copy, good data, and still no system holding it together once a campaign shipped. Everything lived in someone's head or a doc nobody opened I believe the next era of GTM belongs to companies that stop treating AI like a chatbot and start treating it like an operator. The winners won't be the ones with the most tools. They'll be the ones who've structured their ICP, their stack, their SOPs, and their past wins into something an AI coding agent can actually read and act The best way to get there is to stop keeping that knowledge in scattered docs and spreadsheets, and instead build it as one connected system: context an agent can pull from, decisions it can log, campaigns it can run without starting from zero each I help B2B companies turn that system into their operating advantage.